Strategic Management
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![A New Generation in International Strategic Management]()
A New Generation in International Strategic Management
Edited by Stephen Tallman
This book comprises eighteen cutting edge chapters by emerging scholars in international strategy, offering a variety of fresh perspectives on critical issues that the field will face in the near future. These young scholars have unique ...eBook:Find out more$62.36
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![Measuring Organizational Performance]()
Measuring Organizational Performance
Robert B. Carton, Charles W. Hofer
There is great discussion but little consensus on the best measures of organizational performance. This book redresses this imbalance. Measuring Organizational Performance offers a framework with which to better understand the implicatio...eBook:Find out more$55.16
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![Identity and Strategy]()
Identity and Strategy
Olaf G. Rughase
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the aut...eBook:Find out more$55.16
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![The Network Economy]()
The Network Economy
Ard-Pieter de Man
With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, h... -
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![Innovation Management in the ICT Sector]()
Innovation Management in the ICT Sector
Edward I. Huizenga
Edward Huizenga explores how knowledge and service intensive companies can thrive on innovation and entrepreneurship in the ICT sector. He applies new theoretical insights from strategy and organisation theory, and includes case studies ... -
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more$49.56
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![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
