Strategic Management
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![Firms, Strategies and Economic Change]()
Firms, Strategies and Economic Change
Fu-Lai T. Yu
‘. . . the reader seeking an overview of Austrian contributions to organizational economics and strategy will find much of value in this book.’ – Peter G. Klein, The Quarterly Journal of Austrian Economics In Firms, Strategies and Econo... -
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![Innovation Management in the ICT Sector]()
Innovation Management in the ICT Sector
Edward I. Huizenga
Edward Huizenga explores how knowledge and service intensive companies can thrive on innovation and entrepreneurship in the ICT sector. He applies new theoretical insights from strategy and organisation theory, and includes case studies ... -
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![Innovation in Technology Alliance Networks]()
Innovation in Technology Alliance Networks
Charmianne E.A.V Lemmens
‘This careful study analyzes how alliances transform rivalry from firm versus firm to group versus group. It shows that a firm’s network of alliances influences its performance and strategic options – enhancing competitive advantage at t... -
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![Investment Strategies in Emerging Markets]()
Investment Strategies in Emerging Markets
Edited by Saul Estrin, Klaus E. Meyer
‘Saul Estrin and Klaus Meyer have provided a rare study of the motives for foreign direct investment in emerging markets. Their stress on the life-cycle dynamics of the foreign companies and ventures results in an especially useful view ...eBook:Find out more$40.00
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
‘The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .’ – Luiz Moutinho, University of Glasgow, UK Even though it can be argued that affiliate marketing is an old phenomenon, in a rapi...eBook:Find out more$43.20
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![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
‘What is needed . . . is a cool, detached look at environmental and social responsibility in the context of the firm . . . and which utilises the formidable insights that come from the dramatic developments in economics in the last few d... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
