Strategic Management
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![Strategic Conflict Management]()
Strategic Conflict Management
Peter-J Jost, Utz Weitzel
Whenever a group of individuals comes together and interact in order to reach a common goal, differing individual preferences can lead to conflict. This book focuses on the management of these internal conflicts within business organizat... -
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![The Network Economy]()
The Network Economy
Ard-Pieter de Man
‘In an age where alliances are more the rule than the exception, and the probability of failure still looms large, it is useful to have a book that attempts to manoeuvre through the land mines and other obstacles. Professor de Man has wr... -
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![Innovation Management in the ICT Sector]()
Innovation Management in the ICT Sector
Edward I. Huizenga
Edward Huizenga explores how knowledge and service intensive companies can thrive on innovation and entrepreneurship in the ICT sector. He applies new theoretical insights from strategy and organisation theory, and includes case studies ... -
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![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
‘The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . .’ – Luiz Moutinho, University of Glasgow, UK Even though it can be argued that affiliate marketing is an old phenomenon, in a rapi...eBook:Find out more$45.60
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![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
‘What is needed . . . is a cool, detached look at environmental and social responsibility in the context of the firm . . . and which utilises the formidable insights that come from the dramatic developments in economics in the last few d... -
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![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
