Tourism
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...eBook:Find out more$40.00
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![Advanced Imagineering]()
Advanced Imagineering
Edited by Diane Nijs
Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributi...eBook:Find out more$37.56
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...eBook:Find out more$40.00
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
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![Towards Effective Place Brand Management]()
Towards Effective Place Brand Management
Edited by Gregory Ashworth, Mihalis Kavaratzis
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail ha...eBook:Find out more$40.00
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![Creating Experiences in the Experience Economy]()
Creating Experiences in the Experience Economy
Edited by Jon Sundbo, Per Darmer
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...eBook:Find out more$40.00
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![The Economics of Small Island Tourism]()
The Economics of Small Island Tourism
Riaz Shareef, Suheija Hoti, Michael McAleer
This study forms an entirely new area of research on Small Island Tourism Economies (SITEs). It addresses the importance of uncertainty in monthly international tourist arrivals and country risk indicators to the macroeconomy.eBook:Find out more$40.00
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![Tourism and Sustainable Economic Development]()
Tourism and Sustainable Economic Development
Edited by Rinaldo Brau, Alessandro Lanza, Stefano Usai
Tourism and Sustainable Economic Development highlights the opportunities and risks of nature-based tourism for economic development and explores selected strategies for sustainability.eBook:Find out more$40.00
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![The Economics of Tourism and Sustainable Development]()
The Economics of Tourism and Sustainable Development
Edited by Alessandro Lanza, Anil Markandya, Francesco Pigliaru
Although economics has increasingly become a technical subject, this accessible book aims to present important economics results and relate them explicitly to the policy debate. Using a coherent analytical framework, this unique approach...eBook:Find out more$40.00
