Economics and Finance

  1. Add to Wish List Advanced Introduction to New Institutional Economics

    Advanced Introduction to New Institutional Economics

    Claude Ménard, Mary M. Shirley
    New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ...
    Paperback (2022)

    List price $29.45

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    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

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    Hardback (2022)

    List price $120.00

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  3. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  4. Add to Wish List Contending Perspectives in Economics

    Contending Perspectives in Economics

    John T. Harvey
    Now in its second edition, John Harvey’s rigorous textbook provides an accessible and engaging introduction to various competing schools of thought in economics. This revised and extended edition will continue to open readers’ minds, lea...
    Hardback (2020)

    List price $130.00

    Member price $117.00

    Paperback (2021)

    List price $29.95

    Member price $23.96

  5. Add to Wish List Advanced Introduction to Marxism and Human Geography

    Advanced Introduction to Marxism and Human Geography

    Kevin R. Cox
    The Advanced Introduction to Marxism and Human Geography explores the fundamental aspects of Marx’s conceptualization of capital and of capitalist development, including value theory, the class relation, accumulation and the development ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

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  6. Add to Wish List Advertising and the Marketplace

    Advertising and the Marketplace

    Lynne Pepall, Dan Richards
    This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $135.00

    Member price $121.50

  7. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

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    Hardback (2021)

    List price $120.00

    Member price $108.00

  8. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $55.00

    Member price $44.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  9. Add to Wish List Advanced Introduction to Technology Policy

    Advanced Introduction to Technology Policy

    Albert N. Link, James A. Cunningham
    This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the ...
    Paperback (2021)

    List price $25.95

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    Hardback (2021)

    List price $120.00

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  10. Add to Wish List Advanced Introduction to Urban Transport Planning

    Advanced Introduction to Urban Transport Planning

    Kevin J. Krizek, David A. King
    Insightful and original in its approach, this Advanced Introduction to Urban Transport Planning provides a fresh look at cost-efficiency and casts the craft of transport planning in new light, allowing engineers and urban planners to und...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  11. Add to Wish List An Introduction to Macroeconomics

    An Introduction to Macroeconomics

    Edited by Louis-Philippe Rochon, Sergio Rossi
    The second edition of this important textbook introduces students to the fundamental ideas of heterodox economics. It is written in a clear way by top heterodox scholars. This introductory book offers not only a critique of the dominant ...
    Paperback (2021)

    List price $70.00

    Member price $56.00

    Hardback (2021)

    List price $285.00

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  12. Add to Wish List Entrepreneurship in Theory and Practice

    Entrepreneurship in Theory and Practice

    Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
    The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and ...
    Paperback (2021)

    List price $49.95

    Member price $39.96

    Hardback (2021)

    List price $175.00

    Member price $157.50

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