Economics and Finance
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Megaprojects]()
Advanced Introduction to Megaprojects
Nathalie Drouin, Rodney Turner
‘Successful megaprojects are a rare species. But here's a book about exactly this. The Elgar Advanced Introduction to Megaprojects is a must read for anyone interested in megaprojects. We all need to learn from the successes in the field... -
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![Advanced Introduction to Spatial Statistics]()
Advanced Introduction to Spatial Statistics
Daniel A. Griffith, Bin Li
‘With widespread and increasingly available georeferenced data, this book offers a timely assessment of contemporary methods, models, and metrics—such as the eigenvector spatial filtering approach to handling spatial autocorrelation—in s... -
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![Advanced Introduction to Central Banks and Monetary Policy]()
Advanced Introduction to Central Banks and Monetary Policy
Jakob de Haan, Christiaan Pattipeilohy
‘This excellent short book will be a boon to anyone wanting to learn the basics of modern central banking. It is nicely written, with a good use of diagrams and tables, and easily accessible to anyone with a modicum of understanding of m... -
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![Advanced Introduction to Private Equity]()
Advanced Introduction to Private Equity
Paul A. Gompers, Steven N. Kaplan
‘Private equity has become a traditional and strongly growing asset class – this book provides a great overview and deep dive of the “what is what” of the industry.’ – Marcel Erni, Co-Founder, Partners Group -
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![Advanced Introduction to Financial Inclusion]()
Advanced Introduction to Financial Inclusion
Robert Lensink, Calumn Hamilton, Charles Adjasi
‘Global financial innovations are reshaping markets and bringing hundreds of millions of people into the formal financial sector. With these changes, understandings of economies, technologies, and households are expanding. This clear and... -
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![Advanced Introduction to U.S. Federal Securities Law]()
Advanced Introduction to U.S. Federal Securities Law
Thomas L. Hazen
‘Professor Thomas L. Hazen is a leading and much cited scholar on the scope and application of the federal securities laws. His most recent work, Advanced Introduction to U.S. Federal Securities Law, provides an invaluable overview of th...eBook:Find out more$19.96
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![Advanced Introduction to Corporate Finance]()
Advanced Introduction to Corporate Finance
Edited by James A. Brickley, Clifford W. Smith Jr
‘This book does a great job reviewing the most important aspects of corporate finance written in an accessible manner for a wide audience. Non-finance managers that need to grasp the basics, as well as finance-trained folks who simply ne...eBook:Find out more$19.96
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![Advanced Introduction to Social Protection]()
Advanced Introduction to Social Protection
James Midgley
‘In protecting the poor and enhancing social justice, social protection is of key importance – yet, compared to other social systems, from schools to streets, it has received scant attention. James Midgley, drawing on a wealth of scholar...eBook:Find out more$19.96
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![Advanced Introduction to the Sociology of Sport]()
Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
‘A fascinatingly constructed and informative introductory text that draws on prominent sociological areas of investigation in the context of sport. At a time when social issues in sport are a prominent feature of social, cultural, and po...eBook:Find out more$19.96
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
