Economics and Finance
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
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![Advanced Introduction to New Institutional Economics]()
Advanced Introduction to New Institutional Economics
Claude Ménard, Mary M. Shirley
New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ...eBook:Find out more$25.96
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![Advanced Introduction to Marxism and Human Geography]()
Advanced Introduction to Marxism and Human Geography
Kevin R. Cox
The Advanced Introduction to Marxism and Human Geography explores the fundamental aspects of Marx’s conceptualization of capital and of capitalist development, including value theory, the class relation, accumulation and the development ...eBook:Find out more$23.16
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$25.96
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![Advanced Introduction to Technology Policy]()
Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the ...eBook:Find out more$23.16
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![Advanced Introduction to Urban Transport Planning]()
Advanced Introduction to Urban Transport Planning
Kevin J. Krizek, David A. King
Insightful and original in its approach, this Advanced Introduction to Urban Transport Planning provides a fresh look at cost-efficiency and casts the craft of transport planning in new light, allowing engineers and urban planners to und...eBook:Find out more$23.16
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![Advanced Introduction to Cities]()
Advanced Introduction to Cities
Peter J. Taylor
This insightful Advanced Introduction explores the key attributes of cities, identifying their five basic characteristics; innate complexity, the agglomeration of activities, inter-city connectivities, the projection of power, and relati...eBook:Find out more$23.16
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...eBook:Find out more$25.96
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![Advanced Introduction to Community-based Conservation]()
Advanced Introduction to Community-based Conservation
Fikret Berkes
Professor Fikret Berkes provides a unique introduction to the social and interdisciplinary dimensions of biodiversity conservation. Examining a range of approaches, new ideas, controversies and debates, he demonstrates that biodiversity ...eBook:Find out more$25.96
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![Advanced Introduction to Creative Industries]()
Advanced Introduction to Creative Industries
John Hartley
As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary a...eBook:Find out more$25.96
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![Advanced Introduction to National Accounting]()
Advanced Introduction to National Accounting
John M. Hartwick
This clear and concise Advanced Introduction to National Accounting explores the post-1960 modernization of national accounting. John M. Hartwick offers insights into the arrival of Total Factor Productivity (TFP) and user cost, highligh...eBook:Find out more$27.40
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![Advanced Introduction to Public Finance]()
Advanced Introduction to Public Finance
Vito Tanzi
The Advanced Introduction to Public Finance offers a fresh look at the field of public finance and explains how changes in both the market and the government have made public finance a more challenging, interesting and at times frustrati...eBook:Find out more$25.96
