Economics and Finance
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Introduction to Cost–Benefit Analysis
Ginés de Rus
Acclaim for the first edition: ‘Ginés de Rus has produced an excellent book which will be very useful to advanced undergraduate and graduate students in public economics as well as to professional economists working with project evaluat...eBook:Find out more$36.00
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International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more$44.00
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Advanced Introduction to the Sociology of Sport
Eric Anderson, Rory Magrath
‘A fascinatingly constructed and informative introductory text that draws on prominent sociological areas of investigation in the context of sport. At a time when social issues in sport are a prominent feature of social, cultural, and po...eBook:Find out more$19.96
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Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
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Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
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Advanced Introduction to New Institutional Economics
Claude Ménard, Mary M. Shirley
‘This Advanced Introduction provides a terrific exposition of New Institutional Economics. The foundations of transaction costs, property rights, and contracting produce applications concerning institutions large and small, covering a su...eBook:Find out more$23.56
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Contending Perspectives in Economics
John T. Harvey
'From the minute I had John Harvey’s book in my hand I knew it would have a great future and a second edition would be due very soon. Presenting competing theoretical perspectives in such an accessible way is the true great achievement o...eBook:Find out more$23.96
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Advanced Introduction to Marxism and Human Geography
Kevin R. Cox
‘Cox explains in clear language the central categories of classical Marxism, before showing how urbanization, environmental destruction, difference, uneven development, and geopolitics have evolved under capitalism and help reproduce cap...eBook:Find out more$20.76
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Advertising and the Marketplace
Lynne Pepall, Dan Richards
‘This topical text bridges economics and marketing and broaches the new economics of platforms too, expounding both theory and empirics at an upper-year undergraduate level. It covers seminal contributions from the classics to the most r...eBook:Find out more$36.00
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Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...eBook:Find out more$20.76
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Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
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Advanced Introduction to Technology Policy
Albert N. Link, James A. Cunningham
‘Albert Link and James Cunningham provide a fresh perspective on the role of government in the now massive U.S. science and technology enterprise. The book is a thoughtful introduction to the scale and scope of U.S. technology policy tod...eBook:Find out more$20.76