Economics and Finance

  1. Add to Wish List Advertising and the Marketplace

    Advertising and the Marketplace

    Lynne Pepall, Dan Richards
    This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $135.00

    Member price $121.50

  2. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $55.00

    Member price $44.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  4. Add to Wish List Advanced Introduction to Technology Policy

    Advanced Introduction to Technology Policy

    Albert N. Link, James A. Cunningham
    This intuitive Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  5. Add to Wish List Advanced Introduction to Urban Transport Planning

    Advanced Introduction to Urban Transport Planning

    Kevin J. Krizek, David A. King
    Insightful and original in its approach, this Advanced Introduction to Urban Transport Planning provides a fresh look at cost-efficiency and casts the craft of transport planning in new light, allowing engineers and urban planners to und...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  6. Add to Wish List An Introduction to Macroeconomics

    An Introduction to Macroeconomics

    Edited by Louis-Philippe Rochon, Sergio Rossi
    The second edition of this important textbook introduces students to the fundamental ideas of heterodox economics. It is written in a clear way by top heterodox scholars. This introductory book offers not only a critique of the dominant ...
    Paperback (2021)

    List price $70.00

    Member price $56.00

    Hardback (2021)

    List price $285.00

    Member price $256.50

  7. Add to Wish List Entrepreneurship in Theory and Practice

    Entrepreneurship in Theory and Practice

    Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald, Torben Bager
    The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and ...
    Paperback (2021)

    List price $49.95

    Member price $39.96

    Hardback (2021)

    List price $175.00

    Member price $157.50

  8. Add to Wish List Water Resource Economics and Policy

    Water Resource Economics and Policy

    W. D. Shaw
    This second edition includes updated information and an exploration of water issues outside the United States, as well as a new application of behaviorial and experimental economics to the topic. A concise introduction to issues of water...
    Paperback (2021)

    List price $65.00

    Member price $52.00

    Hardback (2021)

    List price $155.00

    Member price $139.50

  9. Add to Wish List Advanced Introduction to Cities

    Advanced Introduction to Cities

    Peter J. Taylor
    This insightful Advanced Introduction explores the key attributes of cities, identifying their five basic characteristics; innate complexity, the agglomeration of activities, inter-city connectivities, the projection of power, and relati...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  10. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  11. Add to Wish List Advanced Introduction to Community-based Conservation

    Advanced Introduction to Community-based Conservation

    Fikret Berkes
    Professor Fikret Berkes provides a unique introduction to the social and interdisciplinary dimensions of biodiversity conservation. Examining a range of approaches, new ideas, controversies and debates, he demonstrates that biodiversity ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  12. Add to Wish List Advanced Introduction to Creative Industries

    Advanced Introduction to Creative Industries

    John Hartley
    As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary a...
    Paperback (2021)

    List price $28.45

    Member price $22.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

My Cart