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Economic Psychology

  1. Add to Wish List Advertising and the Marketplace

    Advertising and the Marketplace

    Lynne Pepall, Dan Richards
    ‘This topical text bridges economics and marketing and broaches the new economics of platforms too, expounding both theory and empirics at an upper-year undergraduate level. It covers seminal contributions from the classics to the most r...
    Paperback (July 2021)

    List price $45.00

    Member price $36.00

    Hardback (July 2021)

    List price $135.00

    Member price $121.50

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