Economic Psychology

  1. Add to Wish List Advertising and the Marketplace

    Advertising and the Marketplace

    Lynne Pepall, Dan Richards
    This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $135.00

    Member price $121.50

  2. Add to Wish List Advanced Introduction to Behavioral Economics

    Advanced Introduction to Behavioral Economics

    John F. Tomer
    Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.
    Paperback (2017)

    List price $28.45

    Member price $22.76

    Hardback (2017)

    List price $120.00

    Member price $108.00

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