Economic Psychology

  1. Add to Wish List Advertising and the Marketplace

    Advertising and the Marketplace

    Lynne Pepall, Dan Richards
    This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $135.00

    Member price $121.50

  2. Add to Wish List Advanced Introduction to Behavioral Economics

    Advanced Introduction to Behavioral Economics

    John F. Tomer
    Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.
    Paperback (2017)

    List price $28.45

    Member price $22.76

    Hardback (2017)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Economics, Bounded Rationality and the Cognitive Revolution

    Economics, Bounded Rationality and the Cognitive Revolution

    Herbert A. Simon, Massimo Egidi, Ricardo Viale, Robin Marris
    The purpose of this book is to publish the ideas of the late Herbert Simon and sympathetic economists, on the subject of bounded rationality, economics, cognitive science and related disciplines, and to reprint some of Professor Simon’s ...
    Paperback (March 2008)

    List price $60.00

    Member price $48.00

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  4. Add to Wish List Stock-Market Psychology

    Stock-Market Psychology

    Karl-Erik Wärneryd
    The book focuses on the way in which investors process information and form expectations about future gains. It argues that humans fall short of the perfect information processing required by theory, and that their expectations are based...
    Paperback (2002)

    List price $62.00

    Member price $49.60

    Hardback (2001)

    List price $165.00

    Member price $148.50

  5. Add to Wish List Not Just for the Money

    Not Just for the Money

    Bruno S. Frey
    In Not Just for the Money Professor Frey challenges traditional economic theory and argues that people do not act in expectation of monetary gain alone, nor do they work solely because they are paid. Furthermore, the author claims that h...
    Paperback (1998)

    List price $49.00

    Member price $39.20

    Hardback (1997)

    List price $127.00

    Member price $114.30

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