Economic Psychology
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![Advanced Introduction to Behavioral Finance]()
Advanced Introduction to Behavioral Finance
H. K. Baker, John R. Nofsinger, Victor Ricciardi
Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the... -
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![Advanced Introduction to Bounded Rationality]()
Advanced Introduction to Bounded Rationality
Clement A. Tisdell
Offering a concise and engaging overview of the concepts of bounded rationality and their applications, this stimulating Advanced Introduction engages with the topic in a constructively critical manner, introducing new ideas. Chapters co...eBook:Find out more$21.96
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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$38.36
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![Advanced Introduction to Behavioral Economics]()
Advanced Introduction to Behavioral Economics
John F. Tomer
Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline.eBook:Find out more$24.76
