Economic Psychology
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Advertising and the Marketplace
Lynne Pepall, Dan Richards
‘This topical text bridges economics and marketing and broaches the new economics of platforms too, expounding both theory and empirics at an upper-year undergraduate level. It covers seminal contributions from the classics to the most r...eBook:Find out more$36.00
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Advanced Introduction to Behavioral Economics
John F. Tomer
‘I highly recommend the book. John Tomer’s Advanced Introduction to Behavioral Economics is a perfect combination of a book for a scholar interested in behavioral economics beyond psychological economics and a behavioral economics overvi...eBook:Find out more$22.76