Industrial Organisation
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Advanced Introduction to New Institutional Economics
Claude Ménard, Mary M. Shirley
New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ...eBook:Find out more$23.56
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Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$38.36
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The Economics of Business Enterprise
Martin Ricketts
This new edition of The Economics of Business Enterprise provides a comprehensive survey of the theory of the firm from the perspective of New Institutional Economics. It continues to emphasise the role of the entrepreneur within the fir...eBook:Find out more$61.56
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Industrial Organisation of High-Technology Markets
Stefano Comino, Fabio M. Manenti
This text rigorously blends theory with real-world applications to study the industrial organisation of the ICT sector. Each of the self-contained chapters, which can be studied in isolation, contains theoretical models that are presente...eBook:Find out more$44.76
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Advanced Introduction to Cultural Economics
Ruth Towse
Written by an internationally renowned expert in the field, Professor Ruth Towse, this book presents a comprehensive yet concise introduction to cultural economics. She covers a broad range of topics in the arts and cultural industries, ...eBook:Find out more$23.96
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The Economics of Organization and Coordination
Peter-J Jost
This book provides a comprehensive economic approach for the analysis of organizational structure. It considers the parallels of coordination within firms, coordination between firms and market coordination and offers an economic analysi...eBook:Find out more$51.16