Industrial Organisation
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![Growth Policies for the High-Tech Economy]()
Growth Policies for the High-Tech Economy
Gregory Tassey
In this timely book Gregory Tassey analyzes the comprehensive set of assets and government policies that affect and enhance the technology-based economy. Tassey makes the case for a multi-target, technology-based economic growth strategy... -
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![Handbook of Services and Artificial Intelligence]()
Handbook of Services and Artificial Intelligence
Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec... -
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![Advanced Introduction to Digital Society]()
Advanced Introduction to Digital Society
Manuel Castells
This essential book documents the current configuration of digital society worldwide and examines its social, economic, political and cultural consequences. Presenting state-of-the-art empirical analysis and academic research, preeminent... -
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![Unpacking Innovation]()
Unpacking Innovation
Marco Cucculelli
Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspectiv... -
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![Advanced Introduction to New Institutional Economics]()
Advanced Introduction to New Institutional Economics
Claude Ménard, Mary M. Shirley
New institutional economics (NIE) is a powerful tool for understanding real world phenomena. This Advanced Introduction explores NIE’s answers to fundamental questions about the organization, growth and development of economies, such as ...eBook:Find out more$25.96
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![Advertising and the Marketplace]()
Advertising and the Marketplace
Lynne Pepall, Dan Richards
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in d...eBook:Find out more$39.96
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![Global Value Chains]()
Global Value Chains
John Humphrey
This insightful volume gathers some of the most influential papers in the economics field of global value chains. The compilation of research featured focuses on globalization, fragmentation and coordination of production across geograph... -
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![The Economics of Business Enterprise]()
The Economics of Business Enterprise
Martin Ricketts
This new edition of The Economics of Business Enterprise provides a comprehensive survey of the theory of the firm from the perspective of New Institutional Economics. It continues to emphasise the role of the entrepreneur within the fir...eBook:Find out more$63.96
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![The Economics of Reputation]()
The Economics of Reputation
Edited by Jill J. McCluskey, Jason Winfree
This research collection compiles key articles on the economics of reputation, starting from the origins of the ideas of asymmetric quality information and reputation, and going through to current articles, including the economics of col... -
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![The Economics of E-Commerce]()
The Economics of E-Commerce
Edited by Michael R. Baye, John Morgan
This comprehensive collection, edited by two pioneers of e-commerce, presents thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include evaluation of the benefit to consumers o... -
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![Recent Developments in the Economics of Advertising]()
Recent Developments in the Economics of Advertising
Edited by Simon P. Anderson
The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include inf... -
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![Industrial Organisation of High-Technology Markets]()
Industrial Organisation of High-Technology Markets
Stefano Comino, Fabio M. Manenti
This text rigorously blends theory with real-world applications to study the industrial organisation of the ICT sector. Each of the self-contained chapters, which can be studied in isolation, contains theoretical models that are presente...eBook:Find out more$46.36
