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International Business

  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (January 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (December 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (December 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  3. Add to Wish List The Contest for Value in Global Value Chains

    The Contest for Value in Global Value Chains

    Lilac Nachum, Yoshiteru Uramoto
    ‘This captivating book addresses one of the great challenges of our era: how to achieve sustainable value creation and distribution in global value chains. The lucid analysis, inspired by Bangladesh’s Rana Plaza factory collapse, sheds l...
    Hardback (October 2021)

    List price $110.00

    Member price $99.00

    Not yet published
  4. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (August 2021)

    List price $135.00

    Member price $121.50

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