International Business

  1. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price $55.00

    Member price $44.00

    Hardback (2022)

    List price $170.00

    Member price $153.00

  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  4. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $55.00

    Member price $44.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  5. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  6. Add to Wish List International Business Strategy in Complex Markets

    International Business Strategy in Complex Markets

    Hans Jansson
    In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...
    Paperback (2020)

    List price $68.95

    Member price $55.16

    Hardback (2020)

    List price $185.00

    Member price $166.50

  7. Add to Wish List Transnational Corporations and International Production

    Transnational Corporations and International Production

    Grazia Ietto-Gillies
    Thoroughly updated and substantially extended, this internationally successful text explores transnational corporations (TNCs), their activities and effects, as well as the theories developed to explain them. Invaluable for courses as we...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2019)

    List price $170.00

    Member price $153.00

  8. Add to Wish List Globalization

    Globalization

    C. Gopinath
    Globalization evokes mixed responses. It is praised for facilitating business, greater trade between nations and reducing poverty, and is also accused of causing job losses and homogenizing culture. While some nations cheer its benefits,...
    Paperback (2018)

    List price $72.95

    Member price $58.36

    Hardback (2018)

    List price $130.00

    Member price $117.00

  9. Add to Wish List Advanced Introduction to Globalisation

    Advanced Introduction to Globalisation

    Jonathan Michie
    Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...
    Paperback (2017)

    List price $30.45

    Member price $24.36

    Hardback (2017)

    List price $120.00

    Member price $108.00

  10. Add to Wish List A Guide to the Global Business Environment

    A Guide to the Global Business Environment

    William Kerr, Nicholas Perdikis
    This MBA textbook provides a guide to the international institutions, both public and private, that exist to regulate and facilitate international business. William Kerr and Nicholas Perdikis explain how international business decision m...
    Paperback (2014)

    List price $63.95

    Member price $51.16

    Hardback (2014)

    List price $145.00

    Member price $130.50

  11. Add to Wish List Multinational Enterprises and the Global Economy, Second Edition

    Multinational Enterprises and the Global Economy, Second Edition

    John H. Dunning, Sarianna M. Lundan
    This thoroughly updated and revised edition of a widely acclaimed, classic text will be required reading for academics, policymakers and advanced students of international business worldwide. Employing a distinctive and unified framework...
    Paperback (2008)

    List price $80.95

    Member price $64.76

    Hardback (2008)

    List price $298.00

    Member price $268.20

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