International Business
-
Add to Wish List
![International Entrepreneurship]()
International Entrepreneurship
Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...eBook:Find out more$47.16
-
Add to Wish List
![Taking the Fear Out of Data Analysis]()
Taking the Fear Out of Data Analysis
Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...eBook:Find out more$37.60
-
Add to Wish List
![The Global Challenge]()
The Global Challenge
Vladimir Pucik, Ingmar Björkman, Paul Evans, Günter K. Stahl
In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing tod...eBook:Find out more$46.40
-
Add to Wish List
![Globalization]()
Globalization
C. Gopinath
Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...eBook:Find out more$40.00
-
Add to Wish List
![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$25.96
-
Add to Wish List
![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...eBook:Find out more$37.56
-
Add to Wish List
![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...eBook:Find out more$45.56
-
Add to Wish List
![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...eBook:Find out more$25.96
-
Add to Wish List
![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...eBook:Find out more$37.56
-
Add to Wish List
![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$47.96
-
Add to Wish List
![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...eBook:Find out more$25.96
-
Add to Wish List
![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$60.76
