International Business

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  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  3. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $57.95

    Member price $46.36

    Hardback (2021)

    List price $158.00

    Member price $142.20

  4. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...
    Hardback (2019)

    List price $349.00

    Member price $314.10

    Paperback (2021)

    List price $73.95

    Member price $59.16

  5. Add to Wish List Productivity and the Pandemic

    Productivity and the Pandemic

    Edited by Philip McCann, Tim Vorley
    This forward-thinking book examines the potential impacts of the Covid-19 pandemic on productivity. Productivity and the Pandemic features 21 chapters authored by 46 experts, examining different aspects of how the pandemic is likely to i...
    Paperback (2021)

    List price $47.95

    Member price $38.36

    Hardback (2021)

    List price $158.00

    Member price $142.20

  6. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $30.95

    Member price $24.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  7. Add to Wish List International Business Strategy in Complex Markets

    International Business Strategy in Complex Markets

    Hans Jansson
    In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...
    Paperback (2020)

    List price $72.95

    Member price $58.36

    Hardback (2020)

    List price $195.00

    Member price $175.50

  8. Add to Wish List Transnational Corporations and International Production

    Transnational Corporations and International Production

    Grazia Ietto-Gillies
    Thoroughly updated and substantially extended, this internationally successful text explores transnational corporations (TNCs), their activities and effects, as well as the theories developed to explain them. Invaluable for courses as we...
    Paperback (2019)

    List price $60.95

    Member price $48.76

    Hardback (2019)

    List price $179.00

    Member price $161.10

  9. Add to Wish List The Handbook of Globalisation, Third Edition

    The Handbook of Globalisation, Third Edition

    Edited by Jonathan Michie
    The past 30 years are often depicted as an era of globalisation, and even more so with the recent rise of global giants such as Google and Amazon. This updated and revised edition of The Handbook of Globalisation offers novel insights in...
    Paperback (2019)

    List price $66.95

    Member price $53.56

    Hardback (2019)

    List price $292.00

    Member price $262.80

  10. Add to Wish List The Development of International Business

    The Development of International Business

    Robert Pearce
    In this wide-ranging and groundbreaking new book, Robert Pearce provides an analytically-informed basis for understanding the modern multinational enterprise. It does this by tracing the development over the past half-century of two para...
    Paperback (2018)

    List price $35.95

    Member price $28.76

    Hardback (September 2017)

    List price $111.00

    Member price $99.90

    Out of Stock
  11. Add to Wish List Handbook of Research on International Entrepreneurship Strategy

    Handbook of Research on International Entrepreneurship Strategy

    Edited by Pervez N. Ghauri, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firm...
    Paperback (2017)

    List price $75.95

    Member price $60.76

    Hardback (December 2015)

    List price $244.00

    Member price $219.60

    Out of Stock
  12. Add to Wish List Advanced Introduction to Globalisation

    Advanced Introduction to Globalisation

    Jonathan Michie
    Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronisti...
    Paperback (2017)

    List price $30.95

    Member price $24.76

    Hardback (2017)

    List price $120.00

    Member price $108.00

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