International Business

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  1. Add to Wish List Happimetrics

    Happimetrics

    Peter A. Gloor
    Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...
    Hardback (2022)

    List price $130.00

    Member price $117.00

    Paperback (2023)

    List price $43.95

    Member price $35.16

  2. Add to Wish List Globalization

    Globalization

    C. Gopinath
    Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...
    Paperback (2023)

    List price $50.00

    Member price $40.00

    Hardback (2023)

    List price $135.00

    Member price $121.50

  3. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  4. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2022)

    List price $51.95

    Member price $41.56

  5. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...
    Paperback (2022)

    List price $46.95

    Member price $37.56

    Hardback (2022)

    List price $172.00

    Member price $154.80

  6. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price $56.95

    Member price $45.56

    Hardback (2022)

    List price $177.00

    Member price $159.30

  7. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  8. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $46.95

    Member price $37.56

    Hardback (2022)

    List price $146.00

    Member price $131.40

  9. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $59.95

    Member price $47.96

    Hardback (2021)

    List price $164.00

    Member price $147.60

  10. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    Global value chains (GVCs) are a key feature of the global economy in the 21st century. They show how international investment and trade create cross-border production networks that link countries, firms and workers around the globe. Thi...
    Hardback (2019)

    List price $363.00

    Member price $326.70

    Paperback (2021)

    List price $76.95

    Member price $61.56

  11. Add to Wish List Productivity and the Pandemic

    Productivity and the Pandemic

    Edited by Philip McCann, Tim Vorley
    This forward-thinking book examines the potential impacts of the Covid-19 pandemic on productivity. Productivity and the Pandemic features 21 chapters authored by 46 experts, examining different aspects of how the pandemic is likely to i...
    Paperback (2021)

    List price $49.95

    Member price $39.96

    Hardback (2021)

    List price $164.00

    Member price $147.60

  12. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and...
    Paperback (2021)

    List price $32.45

    Member price $25.96

    Hardback (2021)

    List price $125.00

    Member price $112.50

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