International Business

  1. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

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    Hardback (2022)

    List price $125.00

    Member price $112.50

  2. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $148.00

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    Paperback (2022)

    List price $51.95

    Member price $41.56

  3. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...
    Paperback (2022)

    List price $46.95

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    Hardback (2022)

    List price $172.00

    Member price $154.80

  4. Add to Wish List Research Handbook on Foreign Exit, Relocation and Re-entry

    Research Handbook on Foreign Exit, Relocation and Re-entry

    Edited by Jorma Larimo, Pratik Arte, Carlos M.P. Sousa, Pervez N. Ghauri, José Mata
    This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.
    Hardback (2022)

    List price $234.00

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  5. Add to Wish List The Role of Multinational Enterprises in Supporting the United Nations' SDGs

    The Role of Multinational Enterprises in Supporting the United Nations' SDGs

    Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj
    The Role of Multinational Enterprises in Supporting the United Nations’ SDGs is an exploration of the place of the private sector in implementing select Sustainable Development Goals. Beyond the abundant literature published by the Unite...
    Hardback (2022)

    List price $182.00

    Member price $163.80

  6. Add to Wish List Research Handbook on Innovation in International Business

    Research Handbook on Innovation in International Business

    Edited by Desislava Dikova, Edith Ipsmiller
    Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business...
    Hardback (2022)

    List price $250.00

    Member price $225.00

  7. Add to Wish List Small and Medium Sized Enterprises and the COVID-19 Response

    Small and Medium Sized Enterprises and the COVID-19 Response

    Edited by Hamid Etemad
    The international cast of authors in this important book explore how internationalizing small and medium sized enterprises (iSMEs) face major crises, such as COVID-19, and have managed them to reach a stable and desired state post-crisis...
    Hardback (2022)

    List price $203.00

    Member price $182.70

  8. Add to Wish List The New Corporate Landscape

    The New Corporate Landscape

    Alexander Styhre
    Presenting a comprehensive overview of the changes in policies and economic doctrines of the American economy following the 2008 global financial crisis, this book critically examines the reformation of the corporate landscape. Observing...
    Hardback (2022)

    List price $120.00

    Member price $108.00

  9. Add to Wish List Handbook on Trade Policy and Climate Change

    Handbook on Trade Policy and Climate Change

    Edited by Michael Jakob
    This insightful Handbook provides a comprehensive overview of the most recent developments in the academic debate on the numerous and complex linkages between international trade and climate change.
    Hardback (2022)

    List price $265.00

    Member price $238.50

  10. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price $56.95

    Member price $45.56

    Hardback (2022)

    List price $177.00

    Member price $159.30

  11. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $32.45

    Member price $25.96

    Hardback (2022)

    List price $125.00

    Member price $112.50

  12. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $46.95

    Member price $37.56

    Hardback (2022)

    List price $146.00

    Member price $131.40

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