International Business
-
Add to Wish List
![Principles of International Logistics]()
Principles of International Logistics
Jose L. Tongzon
‘With this book, José Tongzon brings together all the key principles and elements relevant to the international logistics arena. Based on his significant international experience and a profound understanding of the educational process, t... -
Add to Wish List
![International Business Strategy and Cross-Cultural Management]()
International Business Strategy and Cross-Cultural Management
Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an... -
Add to Wish List
![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
-
Add to Wish List
![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, NorwayeBook:Find out more$36.00
-
Add to Wish List
![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
-
Add to Wish List
![Handbook on Global Value Chains]()
Handbook on Global Value Chains
Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
‘Finally, a Handbook of global value chains. This collection establishes the state of the art in knowledge on the industrial form – the GVC – that has transformed capitalism for better and worse and which is at the centre of contemporary...eBook:Find out more$55.96
-
Add to Wish List
![Productivity and the Pandemic]()
Productivity and the Pandemic
Edited by Philip McCann, Tim Vorley
‘If ever there was a timely book on an important question this is it. The need to address the spatial and human aspects of Britain’s low productivity had no sooner reached the top of the political agenda than COVID-19 struck, plunging us...eBook:Find out more$36.00
-
Add to Wish List
![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$20.76
-
Add to Wish List
![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$55.16
-
Add to Wish List
![Transnational Corporations and International Production]()
Transnational Corporations and International Production
Grazia Ietto-Gillies
‘This book deals with the important issue of integrating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...eBook:Find out more$46.36
-
Add to Wish List
![The Handbook of Globalisation, Third Edition]()
The Handbook of Globalisation, Third Edition
Edited by Jonathan Michie
‘Jonathan Michie and his mainly northern heterodox economists offer us some powerful, refreshing and even disturbing insights into the state of contemporary globalisation. This comes at precisely the moment when the current phase of (neo...eBook:Find out more$50.40
-
Add to Wish List
![Globalization]()
Globalization
C. Gopinath
‘This much-awaited third edition offers an expanded treatment of the greatest topic of our time using examples from different parts of the world.’ – Mauro F. Guillén, author of Rude Awakening: Threats to the Global Liberal OrdereBook:Find out more$58.36
