International Business

Page
  1. Add to Wish List International Entrepreneurship

    International Entrepreneurship

    Antonella Zucchella, Birgit Hagen, Manuel G. Serapio
    Thoroughly revised and updated, International Entrepreneurship explains the opportunities and challenges facing internationalising entrepreneurial ventures. With a new section on international sustainable entrepreneurship and new cases a...
    Paperback (August 2023)

    List price $58.95

    Member price $47.16

    Not yet published
    Hardback (August 2023)

    List price $137.00

    Member price $123.30

    Not yet published
  2. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (May 2023)

    List price $63.00

    Member price $50.40

    Hardback (May 2023)

    List price $205.00

    Member price $184.50

  3. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price $47.00

    Member price $37.60

    Hardback (2023)

    List price $155.00

    Member price $139.50

  4. Add to Wish List The Global Challenge

    The Global Challenge

    Vladimir Pucik, Ingmar Björkman, Paul Evans, Günter K. Stahl
    In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing tod...
    Paperback (2023)

    List price $58.00

    Member price $46.40

    Hardback (2023)

    List price $220.00

    Member price $198.00

  5. Add to Wish List Happimetrics

    Happimetrics

    Peter A. Gloor
    Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals’ communication patterns, and making them self-aware by mirroring their behaviour back to them...
    Hardback (2022)

    List price $125.00

    Member price $112.50

    Paperback (2023)

    List price $41.95

    Member price $33.56

  6. Add to Wish List Globalization

    Globalization

    C. Gopinath
    Globalization: A Multi-Dimensional System provides a comprehensive understanding of the complex process of globalization and how it impacts nations, organizations and individuals who operate in its environment. C. Gopinath addresses why...
    Paperback (2023)

    List price $50.00

    Member price $40.00

    Hardback (2023)

    List price $135.00

    Member price $121.50

  7. Add to Wish List Advanced Introduction to Digital Marketing

    Advanced Introduction to Digital Marketing

    Utpal Dholakia
    The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...
    Paperback ()

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  8. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...
    Hardback (2021)

    List price $142.00

    Member price $127.80

    Paperback (2022)

    List price $50.00

    Member price $40.00

  9. Add to Wish List Principles of International Logistics

    Principles of International Logistics

    Jose L. Tongzon
    This textbook offers a comprehensive analysis of traditional and newly emerging challenges affecting international logistics management from practical, theoretical and policy perspectives. Principles of International Logistics provides a...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $165.00

    Member price $148.50

  10. Add to Wish List International Business Strategy and Cross-Cultural Management

    International Business Strategy and Cross-Cultural Management

    Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras
    This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into an...
    Paperback (2022)

    List price $55.00

    Member price $44.00

    Hardback (2022)

    List price $170.00

    Member price $153.00

  11. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  12. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

Page
My Cart