International Business
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![Cross-Cultural Marketing]()
Cross-Cultural Marketing
Edited by Tiziano Vescovi
‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in... -
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![Constructive Intercultural Management]()
Constructive Intercultural Management
Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...eBook:Find out more$44.00
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![Handbook on Global Value Chains]()
Handbook on Global Value Chains
Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
‘Finally, a Handbook of global value chains. This collection establishes the state of the art in knowledge on the industrial form – the GVC – that has transformed capitalism for better and worse and which is at the centre of contemporary...eBook:Find out more$55.96
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![Productivity and the Pandemic]()
Productivity and the Pandemic
Edited by Philip McCann, Tim Vorley
‘If ever there was a timely book on an important question this is it. The need to address the spatial and human aspects of Britain’s low productivity had no sooner reached the top of the political agenda than COVID-19 struck, plunging us...eBook:Find out more$36.00
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![Advanced Introduction to Global Production Networks]()
Advanced Introduction to Global Production Networks
Neil M. Coe
‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...eBook:Find out more$19.96
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![International Business Strategy in Complex Markets]()
International Business Strategy in Complex Markets
Hans Jansson
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...eBook:Find out more$52.76
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![Transnational Corporations and International Production]()
Transnational Corporations and International Production
Grazia Ietto-Gillies
‘This book deals with the important issue of integrating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...eBook:Find out more$44.00
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![The Handbook of Globalisation, Third Edition]()
The Handbook of Globalisation, Third Edition
Edited by Jonathan Michie
‘Jonathan Michie and his mainly northern heterodox economists offer us some powerful, refreshing and even disturbing insights into the state of contemporary globalisation. This comes at precisely the moment when the current phase of (neo...eBook:Find out more$48.00
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![Globalization]()
Globalization
C. Gopinath
‘This much-awaited third edition offers an expanded treatment of the greatest topic of our time using examples from different parts of the world.’ – Mauro F. Guillén, author of Rude Awakening: Threats to the Global Liberal OrdereBook:Find out more$55.96
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![The Development of International Business]()
The Development of International Business
Robert Pearce
‘This tour de force gives us the very first, timely narrative history of the birth and growth of IB as a new discipline over the past half century. Robert Pearce lucidly interprets the major theoretical traces left by innovative economis...eBook:Find out more$25.56
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![Handbook of Research on International Entrepreneurship Strategy]()
Handbook of Research on International Entrepreneurship Strategy
Edited by Pervez N. Ghauri, V. H. Manek Kirpalani
‘This book lets you view and understand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. Th...eBook:Find out more$55.20
