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International Business

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  1. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Not yet published
    Hardback (January 2022)

    List price $140.00

    Member price $126.00

    Not yet published
  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (December 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (December 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  3. Add to Wish List Constructive Intercultural Management

    Constructive Intercultural Management

    Christoph Barmeyer, Madeleine Bausch, Ulrike Mayrhofer
    This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences successfully. Providing a constructive and positive lens into the multifaceted worl...
    Paperback (2021)

    List price $55.00

    Member price $44.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  4. Add to Wish List Handbook on Global Value Chains

    Handbook on Global Value Chains

    Edited by Stefano Ponte, Gary Gereffi, Gale Raj-Reichert
    ‘Finally, a Handbook of global value chains. This collection establishes the state of the art in knowledge on the industrial form – the GVC – that has transformed capitalism for better and worse and which is at the centre of contemporary...
    Hardback (2019)

    List price $330.00

    Member price $297.00

    Paperback (2021)

    List price $69.95

    Member price $55.96

  5. Add to Wish List Productivity and the Pandemic

    Productivity and the Pandemic

    Edited by Philip McCann, Tim Vorley
    ‘If ever there was a timely book on an important question this is it. The need to address the spatial and human aspects of Britain’s low productivity had no sooner reached the top of the political agenda than COVID-19 struck, plunging us...
    Paperback (2021)

    List price $45.00

    Member price $36.00

    Hardback (2021)

    List price $150.00

    Member price $135.00

  6. Add to Wish List Advanced Introduction to Global Production Networks

    Advanced Introduction to Global Production Networks

    Neil M. Coe
    ‘Coe navigates the complex world of global production networks in a highly informative and lucid way. He weaves diverse approaches to the analysis of global production networks into an articulate synthesis of a rapidly evolving GPN liter...
    Paperback (2021)

    List price $24.95

    Member price $19.96

    Hardback (2021)

    List price $120.00

    Member price $108.00

  7. Add to Wish List International Business Strategy in Complex Markets

    International Business Strategy in Complex Markets

    Hans Jansson
    In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing busines...
    Paperback (2020)

    List price $65.95

    Member price $52.76

    Hardback (2020)

    List price $185.00

    Member price $166.50

  8. Add to Wish List Transnational Corporations and International Production

    Transnational Corporations and International Production

    Grazia Ietto-Gillies
    ‘This book deals with the important issue of integrating the study of the transnational corporation into economics. Ietto-Gillies places the different theories on the TNC into their wider theoretical and historical contexts and offers th...
    Paperback (2019)

    List price $55.00

    Member price $44.00

    Hardback (2019)

    List price $170.00

    Member price $153.00

  9. Add to Wish List The Handbook of Globalisation, Third Edition

    The Handbook of Globalisation, Third Edition

    Edited by Jonathan Michie
    ‘Jonathan Michie and his mainly northern heterodox economists offer us some powerful, refreshing and even disturbing insights into the state of contemporary globalisation. This comes at precisely the moment when the current phase of (neo...
    Paperback (2019)

    List price $60.00

    Member price $48.00

    Hardback (2019)

    List price $270.00

    Member price $243.00

  10. Add to Wish List Globalization

    Globalization

    C. Gopinath
    ‘This much-awaited third edition offers an expanded treatment of the greatest topic of our time using examples from different parts of the world.’ – Mauro F. Guillén, author of Rude Awakening: Threats to the Global Liberal Order
    Paperback (2018)

    List price $69.95

    Member price $55.96

    Hardback (2018)

    List price $125.00

    Member price $112.50

  11. Add to Wish List The Development of International Business

    The Development of International Business

    Robert Pearce
    ‘This tour de force gives us the very first, timely narrative history of the birth and growth of IB as a new discipline over the past half century. Robert Pearce lucidly interprets the major theoretical traces left by innovative economis...
    Paperback (2018)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $99.95

    Member price $89.96

  12. Add to Wish List Handbook of Research on International Entrepreneurship Strategy

    Handbook of Research on International Entrepreneurship Strategy

    Edited by Pervez N. Ghauri, V. H. Manek Kirpalani
    ‘This book lets you view and understand the crucial nexus of international marketing, particularly market entry, growth, and government activities, and allows you an opportunity to become part of the thinking, planning and discussion. Th...
    Paperback (2017)

    List price $69.00

    Member price $55.20

    Hardback (2016)

    List price $225.00

    Member price $202.50

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