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![A Research Agenda for Service Marketing]()
A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ...eBook:Find out more$40.00
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more$40.00
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![Fintech]()
Fintech
Imad A. Moosa
This incisive book presents a critical evaluation of fintech, the use of technology to provide financial services. While fintech has been hailed as a game changer and a disruptor, Imad Moosa illustrates critical similarities between the ...eBook:Find out more$40.00
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![Innovation Orientation in Business Services]()
Innovation Orientation in Business Services
Krzysztof Borodako, Jadwiga Berbeka, Michał Rudnicki
This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, struct...eBook:Find out more$40.00
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![A Research Agenda for Service Innovation]()
A Research Agenda for Service Innovation
Edited by Faïz Gallouj, Faridah Djellal
This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of i...eBook:Find out more$43.96
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![Services, Experiences and Innovation]()
Services, Experiences and Innovation
Edited by Ada Scupola, Lars Fuglsang
Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...eBook:Find out more$40.00
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![Research Methods in Service Innovation]()
Research Methods in Service Innovation
Edited by Flemming Sørensen, Francesco Lapenta
Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Ea...eBook:Find out more$40.00
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![Innovation and Culture in Public Services]()
Innovation and Culture in Public Services
Steven DeMello, Peder Inge Furseth
There is a growing trend toward the integration of public and private entities in the delivery of public services. This book aims to improve the ability to innovate successfully in large-scale public/private endeavors. The authors develo...eBook:Find out more$40.00
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![Public–Private Innovation Networks in Services]()
Public–Private Innovation Networks in Services
Edited by Faïz Gallouj, Luis Rubalcaba, Paul Windrum
This book is devoted to the study of public–private innovation networks in services (ServPPINs). These are a new type of innovation network which have rapidly developed in service economies. ServPPINs are collaborations between public an...eBook:Find out more$63.16
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![The Economics of Services]()
The Economics of Services
Jan Owen Jansson
Despite the fact that services have overtaken industry in terms of employment and GDP in developed countries, rigorous economic study of the service sector remains seriously neglected. The first edition of The Economics of Services initi...eBook:Find out more$43.96
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![Brands and Branding Geographies]()
Brands and Branding Geographies
Edited by Andy Pike
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...eBook:Find out more$63.16
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![User-based Innovation in Services]()
User-based Innovation in Services
Edited by Jon Sundbo, Marja Toivonen
This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that user...eBook:Find out more$40.00
