Services
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![A Research Agenda for Service Marketing]()
A Research Agenda for Service Marketing
Edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse ... -
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material...eBook:Find out more$40.00
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![Advanced Introduction to Service Innovation]()
Advanced Introduction to Service Innovation
Faïz Gallouj, Faridah Djellal, Camal Gallouj
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new m...eBook:Find out more$24.76
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...eBook:Find out more$24.76
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![Service Operations Management, Second Edition]()
Service Operations Management, Second Edition
David W. Parker
Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. W...eBook:Find out more$78.36
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![Services and Innovation]()
Services and Innovation
Edited by Faïz Gallouj, Faridah Djellal
Service innovation is a young but prolific research field, with a rapidly increasing number of publications being dedicated to the area. This new title provides a collection of the most significant articles that have helped build and dev... -
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![The Economics of Services]()
The Economics of Services
Jan Owen Jansson
Despite the fact that services have overtaken industry in terms of employment and GDP in developed countries, rigorous economic study of the service sector remains seriously neglected. The first edition of The Economics of Services initi...eBook:Find out more$42.36
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![The New Service Economy]()
The New Service Economy
Luis Rubalcaba
This valuable new book contributes greatly to a better understanding of the service economy. By exploring the key dimensions, available empirical evidence and associated policy implications, the author comprehensively investigates the ne... -
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![Knowledge and Innovation in the New Service Economy]()
Knowledge and Innovation in the New Service Economy
Edited by Birgitte Andersen, Jeremy Howells, Richard Hull, Ian Miles, Joanne Roberts
Knowledge and innovation are key factors contributing to growth and prosperity in the new service economy. This book presents original, empirical and theoretical contributions to address the economic dimensions of knowledge and the orga...eBook:Find out more$40.00
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![Service Industries in the Global Economy]()
Service Industries in the Global Economy
Edited by John R. Bryson, Peter W. Daniels
Service Industries in the Global Economy is a comparative international reference collection which identifies and reprints the most important articles on services and the service economy published by geographers, economists and sociologi...
