Sports

Acclaim for the first edition: ‘No other title currently on the market comes close to doing what Késenne’s does. . . first-rate. Highly recommended.’ – A.R. Sanderson, Choice This revised and updated edition of The Economic Theory of ...

This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the lates...