Sports
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Concise Introduction to Sports Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi... -
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The Economic Theory of Professional Team Sports
Stefan Késenne
This revised and updated edition of The Economic Theory of Professional Team Sports elaborates on the themes of the successful first edition of this book. In particular, the chapters on product and player labour markets are completely re...eBook:Find out more$39.96
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Sports Marketing
John A. Davis, Jessica Zutz Hilbert
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...eBook:Find out more$67.96
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Sport Management
Edited by George B. Cunningham
Sport Management provides an insightful overview of the sport management discipline. The collection includes influential articles and chapters from leading scholars in the field, covering a wide array of issues. In adopting a multilevel ... -
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Recent Developments in the Economics of Sport
Edited by Wladimir Andreff
In this authoritative collection, Professor Andreff presents the most significant articles published over the last decade or so by leading scholars in the field of sports economics. The volumes cover a wide spectrum of approaches to the ... -
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Economics, Uncertainty and European Football
Loek Groot
This book provides a complete picture of the development of competitive balance in the major European football countries over an extended period of time, along with some policy prescriptions for the governance of the European football ma...eBook:Find out more$40.00
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The Economics of Leisure
Edited by Clem Tisdell
This authoritative two-volume collection presents a comprehensive set of key articles that address the economics of leisure, arranged in a manner that facilitates the understanding of the subject. The editor’s perceptive introduction hig... -
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The Economics of Association Football
Edited by Bill Gerrard
This authoritative two volume collection pulls together the work of leading sports economists over the last five decades to answer these and other questions using consumer theory, labour economics, industrial organisation and a range of ... -
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The Economics of Sport and the Media
Edited by Claude Jeanrenaud, Stefan Késenne
The relationship between sport and the media raises numerous issues and problems. This book outlines the current major policy concerns relating to the commercialization of sports broadcasting rights.eBook:Find out more$40.00
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The Economics of Sport
Edited by Andrew Zimbalist
The economics of sport exploded onto the academic teaching and research scene in the 1990s. This decade of intellectual effervescence is encapsulated in this state-of-the-art collection which reprints both classic work and more recent pa...