Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’
– David Aaker, author of Owning Game-Changing Subcategories
Edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, Paul Tracey
‘Sustainability in business is complex because of the interdependencies and interconnectedness to other elements of the firm’s core business. The Handbook on the Business of Sustainability is a compilation of chapters that constitute a “...
Edited by Siri Jakobsen, Thomas Lauvås, Francesco Quatraro, Einar Rasmussen, Marianne Steinmo
The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.