Business General Interest

  1. Add to Wish List Advanced Introduction to Sustainable Careers

    Advanced Introduction to Sustainable Careers

    Jeffrey H. Greenhaus, Gerard A. Callanan
    This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Advanced Introduction to Scenario Planning

    Advanced Introduction to Scenario Planning

    Paul J.H. Schoemaker
    Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading auth...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  4. Add to Wish List Advanced Introduction to Business Ethics

    Advanced Introduction to Business Ethics

    John Hooker
    This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a uni...
    Paperback (2021)

    List price $24.95

    Member price $19.96

    Hardback (2021)

    List price $120.00

    Member price $108.00

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