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  1. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...
    Hardback (2018)

    List price $165.00

    Member price $148.50

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