Innovation and Technology
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How to Manage International Multidisciplinary Research Projects
Edited by Linda Hantrais
This insightful How to guide is expertly crafted to assist mid-career academic and non-academic researchers in preparing for new and innovative ways of working in international multidisciplinary environments.eBook:Find out more$28.76
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Transforming Energy Systems
Steven Fries
Recognizing the urgent need to transform energy systems to low-carbon alternatives, this timely book offers evidenced and credible ways to accelerate actions towards meeting the Paris Agreement goals and achieving net zero emissions. Ste...eBook:Find out more$39.16
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How to Lead Academic Departments Successfully
Edited by Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams...eBook:Find out more$45.56
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Innovations in Transport
Edited by Bert van Wee, Jan A. Annema, Jonathan Köhler
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. This timely book explores the likely success or failure of potential transport innovations. ... -
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Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$37.56
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Big Data in Small Business
Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...eBook:Find out more$37.56
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Leading Innovation and Entrepreneurship in Healthcare
Claudine Kearney
This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environme...eBook:Find out more$41.56
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EU Internet Law
Andrej Savin
This extensively revised and updated third edition of EU Internet Law offers a state of the art overview of the key areas of EU Internet regulation, as well as a critical evaluation of EU policy-making and governance in the field. It pro...eBook:Find out more$43.16
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Creativities
Chris Bilton, Stephen Cummings, dt ogilvie
What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own ve...eBook:Find out more$26.36
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How to Fast-Track Your Academic Career
Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...eBook:Find out more$45.56
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Intellectual Property Strategies for Start-ups
Edited by Stefan Golkowsky
This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...eBook:Find out more$79.16
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Innovation, Ethics and our Common Futures
Rafael Ziegler
The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and ...eBook:Find out more$35.16