Innovation and Technology

  1. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2022)

    List price $46.95

    Member price $37.56

  2. Add to Wish List Big Data in Small Business

    Big Data in Small Business

    Edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
    This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insig...
    Hardback (2021)

    List price $159.00

    Member price $143.10

    Paperback (2022)

    List price $46.95

    Member price $37.56

  3. Add to Wish List Leading Innovation and Entrepreneurship in Healthcare

    Leading Innovation and Entrepreneurship in Healthcare

    Claudine Kearney
    This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environme...
    Hardback (2022)

    List price $125.00

    Member price $112.50

    Paperback (2022)

    List price $51.95

    Member price $41.56

  4. Add to Wish List EU Internet Law

    EU Internet Law

    Andrej Savin
    This extensively revised and updated third edition of EU Internet Law offers a state of the art overview of the key areas of EU Internet regulation, as well as a critical evaluation of EU policy-making and governance in the field. It pro...
    Hardback (2020)

    List price $196.00

    Member price $176.40

    Paperback (2022)

    List price $53.95

    Member price $43.16

  5. Add to Wish List Creativities

    Creativities

    Chris Bilton, Stephen Cummings, dt ogilvie
    What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix, and adapt their own ve...
    Paperback (2022)

    List price $32.95

    Member price $26.36

    Hardback (2022)

    List price $114.00

    Member price $102.60

  6. Add to Wish List How to Fast-Track Your Academic Career

    How to Fast-Track Your Academic Career

    Edited by Adam Lindgreen, C. A. Di Benedetto, Joëlle Vanhamme, John Nicholson
    This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholar...
    Hardback (2021)

    List price $191.00

    Member price $171.90

    Paperback (2022)

    List price $56.95

    Member price $45.56

  7. Add to Wish List Intellectual Property Strategies for Start-ups

    Intellectual Property Strategies for Start-ups

    Edited by Stefan Golkowsky
    This highly practical book highlights the need for start-ups to protect their IP from the outset, outlining the basics of IP in a start-up context and guiding entrepreneurs in developing a successful IP strategy. Legal practitioners and ...
    Paperback (2022)

    List price $98.95

    Member price $79.16

    Hardback (2022)

    List price $146.00

    Member price $131.40

  8. Add to Wish List Innovation, Ethics and our Common Futures

    Innovation, Ethics and our Common Futures

    Rafael Ziegler
    The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and ...
    Hardback (2020)

    List price $133.00

    Member price $119.70

    Paperback (2021)

    List price $43.95

    Member price $35.16

  9. Add to Wish List A Research Agenda for Knowledge Management and Analytics

    A Research Agenda for Knowledge Management and Analytics

    Edited by Jay Liebowitz
    Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities re...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2021)

    List price $43.95

    Member price $35.16

  10. Add to Wish List Organizational Innovation

    Organizational Innovation

    Fariborz Damanpour
    This comprehensive book synthesizes research from the past 50 years of innovation studies, addressing the main elements of innovation and providing a connected perspective on innovation within organizations. It explores the generation an...
    Hardback (2020)

    List price $161.00

    Member price $144.90

    Paperback (2021)

    List price $49.95

    Member price $39.96

  11. Add to Wish List Social Innovation as Political Transformation

    Social Innovation as Political Transformation

    Edited by Pieter Van den Broeck, Abid Mehmood, Angeliki Paidakaki, Constanza Parra
    This book is an introduction to the works of a collective of academics on social innovation and socio-political transformation. It offers a critique of the dominance of market-based logics and extractivism in the age of neoliberalism. Ca...
    Hardback (2020)

    List price $142.00

    Member price $127.80

    Paperback (2020)

    List price $46.95

    Member price $37.56

  12. Add to Wish List Robotization of Work?

    Robotization of Work?

    Barbara Czarniawska, Bernward Joerges
    In this timely book, Barbara Czarniawska and Bernward Joerges examine the hopes and fears around work and job security inspired by automation, from the original coining of the term ‘robot’ to the present day media fascination. Have these...
    Hardback (2020)

    List price $114.00

    Member price $102.60

    Paperback (2021)

    List price $32.95

    Member price $26.36

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