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Qualitative Research Methods

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  1. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $102.00

    Member price $81.60

    Hardback (2007)

    List price $309.00

    Member price $278.10

  2. Add to Wish List Handbook of Qualitative Research Methods for International Business

    Handbook of Qualitative Research Methods for International Business

    Edited by Rebecca Piekkari, Catherine Welch
    ‘This is an excellent book on an important topic, namely how to conduct qualitative research in international business. It is a great collection of thoughtful chapters written by scholars that have themselves struggled with all the probl...
    Paperback (2005)

    List price $82.00

    Member price $65.60

    Hardback (2004)

    List price $314.00

    Member price $282.60

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