Qualitative Research Methods

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  1. Add to Wish List Handbook of Qualitative Research Methods in Entrepreneurship

    Handbook of Qualitative Research Methods in Entrepreneurship

    Edited by Helle Neergaard, John Parm Ulhøi
    This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in t...
    Paperback (2008)

    List price $111.95

    Member price $89.56

    Hardback (2007)

    List price $297.00

    Member price $267.30

  2. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $111.95

    Member price $89.56

    Hardback (February 2007)

    List price $338.00

    Member price $304.20

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  3. Add to Wish List Handbook of Qualitative Research Methods for International Business

    Handbook of Qualitative Research Methods for International Business

    Edited by Rebecca Piekkari, Catherine Welch
    This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar is likely to face when undertaking a qualitative research project.
    Paperback (2005)

    List price $89.95

    Member price $71.96

    Hardback (2004)

    List price $343.00

    Member price $308.70

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