Research Methods in Business and Management
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How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
“How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...eBook:Find out more$36.00
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How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...eBook:Find out more$38.36
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Handbook of Qualitative Research Methods for Family Business
Edited by Alfredo De Massis, Nadine Kammerlander
‘One of the reasons for the shortage of qualitative studies published in top academic journals has been the lack of rigorous methodological directions. Alfredo De Massis and Nadine Kammerlander’s Handbook fills this gap by offering an en...eBook:Find out more$65.00
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Disclosing Entrepreneurship as Practice
Bengt Johannisson
‘(The book) contains many ideas and theoretical concepts, ranging from philosophical issues to practical advice on the application of particular methods of enactive research. It even raises existential questions regarding entresearchers....eBook:Find out more$31.96
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Handbook of Research Methods for Tourism and Hospitality Management
Edited by Robin Nunkoo
‘This Handbook is a must-read for researchers, students and practitioners in tourism and hospitality management. Top researchers from the discipline provide a comprehensive picture of relevant research methods and practices. The well-wri...eBook:Find out more$55.96
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Big Data
Edited by John S. Pedersen, Adrian Wilkinson
‘The book is a rich collection of the broader applications of big data to a wide variety of emerging contexts, not only including social media, energy, healthcare, human resources, tourism and smart cities, but also less-examined applica...eBook:Find out more$40.00
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Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...eBook:Find out more$55.96
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Handbook of Research Methods in Corporate Social Responsibility
Edited by David Crowther, Linne M. Lauesen
Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to a...eBook:Find out more$52.00
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Handbook of Methods in Leadership Research
Edited by Birgit Schyns, Rosalie J. Hall, Pedro Neves
‘Interest in leadership continues to grow, as does research on this complex and fascinating topic. This book provides a much-needed guide to conducting (and deciphering) leadership research. Every student of leadership needs to have this...eBook:Find out more$52.00
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New Methods of Market Research and Analysis
G. Scott Erickson
‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...eBook:Find out more$38.36
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Field Guide to Leadership Development
Edited by Steve Kempster, Arthur F. Turner, Gareth Edwards
‘This practical, creative and engaging guide brings experiential leadership development firmly into the 21st Century. The exercises involving planks, barrels and ropes that characterised a generation of outdoor (and indoor) leadership ed...eBook:Find out more$40.76
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Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
'The role of emerging economies as target markets for firms has increased significantly, especially during the last ten years. Most of the books and studies published have focused on the macro-level analysis of entry barriers and/or inve...eBook:Find out more$46.40