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Business Creation
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Business Creation

Ten Factors for Entrepreneurial Success

9781788118347 Edward Elgar Publishing
Paul D. Reynolds, Honorary Professor in Entrepreneurship, Aston Business School, Birmingham, UK and Entrepreneurial Scholar and Researcher for 30 years
Publication Date: 2018 ISBN: 978 1 78811 834 7 Extent: 192 pp
Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of US early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.

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Business creation, or entrepreneurship, is a major source of national economic growth and adaptation as well as an important career choice for millions. In this insightful book, Paul D. Reynolds presents an overview of the major factors associated with contemporary business creation, reflecting representative samples of U.S. early stage nascent ventures, and emphasizing the unique features of the two-fifths that achieve profitability.

This in-depth assessment includes empirical descriptions of a broad range of relevant features of the entrepreneurial process. By using representative samples of nascent entrepreneurs and ventures in the U.S., it allows extrapolation to U.S. populations of entrepreneurs, pre-profit ventures, and activity in all economic sectors. Outcomes including profitability and disengagement are identified in multiple follow-up interviews.

A useful resource for scholars concerned with business creation, this book also makes an engaging supplementary course book for upper division and graduate courses in business plan creation and research methods. Policy analysts emphasizing programs and policies to enhance business creation will also find it enlightening.

Critical Acclaim
‘In just 175 pages, Business Creation describes the major features of launching and trying to sustain a startup. It is organized around ten “statements of fact” about entrepreneurship like “it can be very satisfying,” “it is a social activity,” and “profits are elusive.” But behind those deceptively simple statements lie reams of data and careful thought about what it means for entrepreneurs and for people who want to encourage new business formation. Would-be and current entrepreneurs can find much to measure themselves by. Business educators can use the research to refine their curricula. Policy makers, incubators, accelerators and others who encourage new business creation can anchor their activities in the kind of extensive empirical evidence that only longitudinal studies can provide.’
– Forbes

‘Exceptionally well written, organised and presented, Business Creation: Ten Factors for Entrepreneurial Success is an exceptionally accessible study that is unreservedly recommended for community, corporate, college, and university library Business Management collections, as well as the personal reading lists of business students, corporate executives, entrepreneurs, governmental policy makers, and non-specialist general readers with an interest in the subject.’
– John Burroughs, Midwest Book Review

‘Business Creation is a very comprehensive (a nearly encyclopedic) source of information on all aspects of the entrepreneurial process, such as: Who starts businesses? Why do they start? What do they do? How much effort and money is involved? How long does it take to reach profitability? Who quits and why? Are just a few of the topics covered. If you want to gain a basic understanding of the facts about business creation in the United States, then: START HERE FIRST. This book should be a required reference guide for all scholars studying the process of business creation as well as for policy makers who desire to promote and support more entrepreneurial activity. Entrepreneurs who want to know what the process of entrepreneurship requires will find this book insightful.’
– William B. Gartner, Babson College, US

‘I met Paul Reynolds more than 25 years ago and we began working together almost immediately. Now I realize that my current work continues to draw heavily on the lessons I have learnt working with Paul. Although the readers of this book cannot expect to receive the one-to-one tuition I received, they will benefit enormously from the evidence-based insights provided here.’
– David Storey OBE, University of Sussex, UK
Contents
Contents: Preface 1. Introduction 2. It can be very satisfying 3. Everybody gets involved; some more than others 4. Motives are diverse and may change 5. It is a social experience 6. Know what you are doing 7. Do it! 8. Some activities are more helpful than others 9. It takes some effort 10. Money may be necessary, but is not sufficient 11. Profits are elusive, prepare to pivot 12. Overview References Index

This title is available for institutional purchase via Elgaronline.

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eISBN: 978 1 78811 835 4
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