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The Content, Impact, and Regulation of Streaming Video

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The Content, Impact, and Regulation of Streaming Video

The Next Generation of Media Emerges

9781800375017 Edward Elgar Publishing
Eli Noam, Professor of Finance and Economics and Garrett Professor of Public Policy and Business Responsibility, Columbia University Business School and Director, Columbia Institute for Tele-Information, US
Publication Date: January 2021 ISBN: 978 1 80037 501 7 Extent: 424 pp
Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.

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Contents
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Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.

What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the public implications of the next-generation media system? What problems are arising? What kind of market power is emerging in media industries around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media.

Media professionals in academia, management, technology, policy, and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.

Critical Acclaim
‘Eli Noam gets to the heart of the underlying causes of some of the most dramatic and important changes in our world. His focus on underlying the economics as well as the technology enriches our understanding and provides an excellent guide. This work is essential to anyone seeking a full understanding of the changes being wrought around us and how we might approach the critical policy and commercial questions that they raise.’
– Ed Richards, Managing Partner/Founder, Flint Global Ltd and former CEO of Ofcom, the UK communications regulator

‘In this two-volume tour-de-force on video, Noam nails the multi-dimensional answers to what is consumed and how it is consumed.’
– Vint Cerf, A ‘Father of the Internet’ and Chief Internet Evangelist, Google

‘The Internet, now 50 years old, was not built for video, but today video is most of what it carries. Professor Noam does it for us again with his two volumes about the content of streaming video, in the broadest context, as next-generation television.’
– Bob Metcalfe, Internet Pioneer and Professor of Innovation and Entrepreneurship, University of Texas, US

‘Professor Eli Noam, one of the world’s leading media economists, identifies key technical advances shaping media, policy and regulation for the digital age. His two volumes are must reading for anyone seriously interested in the future of the media—its business models, creative content, industry structure, and implications for policy and regulation.’
– William H. Dutton, Emeritus Professor, University of Southern California, USA, and Oxford Martin Fellow and Founding Director, Oxford Internet Institute, University of Oxford, UK

‘Changing media consumers behaviors, further advances in digital technologies and a dramatic health and economic crisis, combine to transform the media and telecommunications industries. Eli Noam’s new books present us with current, comprehensive,in-depth, analyses of unprecedented dimensions. The Columbia Professor offers its readers, scholars, students, managers, policy makers, essential present and future industry perspectives.’
– Gerard Pogorel, Professor of Economics Emeritus, Institut Polytechnique de Paris, Telecom Paris, CNRS Interdisciplinary Innovation Institute I3, France

‘These books show how the world’s most impactful medium for entertainment, information, education and marketing will evolve—and why. No one is more qualified to project and describe the future of the media business, technology and regulation than Eli Noam. Numerous authors have chronicled the media industry’s past and present, but this is the first description I’ve seen of where it is going and what it will look like in the future.’
– Bob Zitter, Former HBO Chief Technology Officer
Contents
Contents: 1. Introduction: The Impending Revolution in Video Technology and its Impact on Media Content and Regulation 2. The Three Generations of TV 3. The Dynamics of Content 4. New-Style Content 5. Market Power in Cloud Video 6. Societal Impacts 7. Regulating Online Video Content: Models and Issues 8. Regulating Online Video Infrastructure: Issues and Institutions 9. Dealing with the Market Power of Video 10, Observations and Conclusions Index


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