International Business Strategy in Complex Markets

2nd edition

Hans Jansson, Linnaeus University, Sweden

In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

2020 384 pp Paperback 978 1 83910 183 0 £39.95 £31.96 $65.95 $52.76
2020 384 pp Hardback 978 1 83910 181 6 £115.00 £103.50 $185.00 $166.50

Elgaronline 978 1 83910 182 3

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