Role-Play Simulations

Teaching Methods in Business series

Alexander R. Bolinger, Associate Professor, Department of Management and Marketing, Idaho State University, Pocatello, ID, US and Julie V. Stanton, Associate Professor, Department of Business, Pennsylvania State University, Media, PA, US

Role-play simulations are a popular method for active learning in business education. Instructors in a variety of business disciplines use role-plays to facilitate student engagement and promote more dynamic class environments. In this book, the authors provide instructors of all experience levels with frameworks for understanding role-play simulations and implementing them in their classes.

‘Role plays properly done are one of THE most powerful educational tools instructors can employ—at all levels. Bolinger and Stanton present a thorough, detailed, rigorous analysis of the technique including origins, types, challenges, applications and pitfalls. Every instructor should master this technique—and this book will help enormously.’
– James G. Clawson, University of Virginia, US

2020 c 192 pp Paperback 978 1 78897 915 3 £27.96 £21.95 $27.96 $34.95
2020 c 192 pp Hardback 978 1 78897 913 9 £103.50 £80.00 $103.50 $115.00

Elgaronline 978 1 78897 914 6

Edward Elgar Publishing Ltd. is registered in the UK at: The Lypiatts, 15 Lansdown Road,
Cheltenham, Glos GL50 2JA. Registered number: 2041703

How To Order


Get up to 20% discount when you order online

By Email

UK/ROW: [email protected]

N/S America: [email protected]

By Phone

UK/ROW: +44 (0) 1242 226934

N/S America: +1 413-584-5551

Connect With Us

Find us on Facebook

Follow us on Twitter

For news, views and offers


Read our Blog

For news, views and debate from our authors and readers.

For More Information

UK/ROW: [email protected]

N/S America: [email protected]