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Handbook on Tourism and Social Media

Hardback

Handbook on Tourism and Social Media

9781800371408 Edward Elgar Publishing
Edited by Dogan Gursoy, Taco Bell Distinguished Professor, School of Hospitality Business Management, Carson College of Business, Washington State University, US and Rahul Pratap Singh Kaurav, Assistant Professor, Prestige Institute of Management, India
Publication Date: February 2022 ISBN: 978 1 80037 140 8 Extent: c 512 pp
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.

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This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
 
International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies.
 
This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
Critical Acclaim
‘A must read! This Handbook offers a unique collection of academic and industry practitioner-based insights on the critical relationship between tourism and social media. The first of its kind providing a broad global reach and detailed accounting of the complex nature of social media use in destination marketing. The authors have masterfully assembled both theoretical underpinnings and practical applications of key social media concepts that are easily understood and implemented. The concise and clearly written industry expert case studies are a terrific compliment to the scholarly articles establishing the conceptual framework to learn from. Great for anyone interested in a dynamic career in destination marketing and tourism management.’
– Thomas A. Maier, University of San Francisco, US
Contributors
Contributors include: Orhan Akova, Mani Shah Alizadegan, Özlem Altun, Kubra Asan, Ozan Atsiz, Mehmet Veysi Babayiğit, Prerana Baber, Ruth Bamidele, Cathrine Banga, Kulvinder Kaur Batth, Daniel Binder, Evrim Çeltek, Heena Chauhan, Farah S. Choudhary, Olgun Cicek, Ibrahim Cifci, Mehmet Necati Cizrelioğulları, André F. Durão, Sheereen Fauzel, Francesc Fusté-Forné, Sevinc Goktepe, Pramita Gurjar, Dogan Gursoy, Robert Gutounig, Kathryn Hayat, Mahmoud Hewedi, Komal Kapoor, Kuan-Huei Lee, Rahul Pratap Singh Kaurav, Hasan Kılıç, Olga Rauhut Kompaniets, Seungwon (Shawn) Lee, Xander Lub, Yulin Liu, Sandra Macher, Giulio Maggiore, Salman Majeed, Sarasadat Makian, Vittoria Marino, Pere Masip, Brent McKenzie, Mohamed E. A. Mohamed, Elangkovan Narayanan, Mert Öğretmenoğlu, Ali Ozturen, Piyush Pandey, Birgit Phillips, Letizia Lo Presti, Sonja Radkohl, Haywantee Ramkissoon, Mehmet Altuğ Şahin, Kaede Sano, Nur Syazreema Binte Sazari, Karina Schaffer, Alka Sharma, Si Shi, Pramendra Singh, Heather Skinner, Susan L. Slocum, Verena Tandrayen, K. S Thakur, Gozde Turktarhan, Gulcin Bilgin Turna, Helena A. Williams, Robert L Williams Jr., Oya Yildirim, Medet Yolal, Zhengkui Wang

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