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Innovation and Creativity
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Innovation and Creativity

Pillars of the Future Global Economy

9781781004326 Edward Elgar Publishing
Edited by Filip De Beule and Ysabel Nauwelaerts, KU Leuven, Belgium
Publication Date: 2013 ISBN: 978 1 78100 432 6 Extent: 304 pp
This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles.

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This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles.

The authors first look at how European countries and their policies have fared on innovation and creativity measures. They go on to examine multinational companies in particular, analyzing research and innovation at the headquarters and subsidiary level and the linkages between them. Looking at the management of innovation in firms and subsidiaries, they gain insights into how firms can innovate more effectively and efficiently. The study examines the role of management control and culture in stimulating creativity as well as an important driver of innovation.

The chapters in the book are also complementary in the sense that they include qualitative as well as quantitative studies, from academic researchers to people working in the field. Researchers, professors, managers, students and policymakers interested in innovation, creativity, knowledge, multinational companies, competitiveness and Europe will be enlightened on how to be more creative and innovative.
Critical Acclaim
‘...this book enables (the reader) to ‘take-away’ a host of relevant ideas regarding the management of creativity and innovation. This makes the book worth reading for academics, policy makers and managers.' 
– R&D Management
Contributors
Contributors: A.P. Africano, O. Afonso, N. Avallone, N. Beckers, R. Belderbos, K. Blomkvist, J. Cantwell, S. Chédor, M. Cools, F. De Beule, A. Giroud, Y.J. Ha, S. Kelchtermans, B. Leten, J.O. Meissner, J.-L. Mucchielli, Y. Nauwelaerts, A. Silva, R. Smeets, D. Somers, M. Sprenger, P. Teirlinck, I. Van Beveren, A. Van den Abbeele, E. Vijfeyken, M. Yamin
Contents
Contents:

1. Innovation and Creativity: Statement of the Issues
Filip De Beule and Ysabel Nauwelaerts

2. International Trade in Disembodied Technology: Trends, Patterns and Comparisons for European and OECD Countries
Nathalie Avallone, Séverine Chédor and Jean-Louis Mucchielli

3. A Snapshot on STI Policies and Indicators for Belgium
Peter Teirlinck

4. A Longitudinal Perspective on Research and Innovation in Belgium
Filip De Beule, Dieter Somers and Ilke Van Beveren

5. Which Portuguese Firms are More Innovative? The Importance of Multinationals and Exporters
Armando Silva, Oscar Afonso and Ana Paula Africano

6. The Effect of Export Promotion Programs on Export Satisfaction: A Study in the Flemish Design Sector
Ysabel Nauwelaerts and Elena Vijfeyken

7. Do Firms Benefit from Investing in Basic Scientific Research? An Empirical Investigation for Pharmaceutical Firms
Stijn Kelchtermans, Bart Leten and René Belderbos

8. FDI Motives and Host Country Productivity Effects of US MNEs
John Cantwell and Roger Smeets

9. Reverse Technology Diffusion: On the Diffusion of Technological Capabilities from Competence-creating Subsidiaries to Headquarters of the MNE
Katarina Blomkvist

10. Innovation Initiative within Foreign Subsidiaries in South Korea: Determinants and Outcomes
Axèle Giroud, Yoo Jung Ha and Mo Yamin

11. Management Control in Creative Firms
Nathalie Beckers, Martine Cools and Alexandra Van den Abbeele

12. The TELE Case: Linking Innovation Process and Culture in a Large Service Company
Jens O. Meissner and Martin Sprenger

Index

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