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Innovation Orientation in Business Services
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Innovation Orientation in Business Services

Scope, Scale and Measurement

9781839109546 Edward Elgar Publishing
Krzysztof Borodako, Associate Professor, Jadwiga Berbeka,Associate Professor and Michał Rudnicki, Assistant Professor, Institute of Management, Cracow University of Economics, Poland
Publication Date: 2021 ISBN: 978 1 83910 954 6 Extent: 224 pp
This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.

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This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
 
Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented paradigm can meet these challenges. Chapters provide a comprehensive analysis of service companies, illustrating a methodology by which these companies can gain a competitive advantage.
 
Proposing theoretical insights for managing business services, this unique and state-of-the-art book will be of interest to international researchers of innovation and knowledge management, as it indicates potential paths for future research in these areas. Business managers and other practitioners will also benefit from this book’s practical guidance in the role of innovation orientation in managing a knowledge-based service company.
Critical Acclaim
‘Innovation is often deemed to be the purview of manufacturing firms, but this book highlights the ways service businesses evolve an innovation orientation. It further discusses how market leadership can be achieved through an innovation orientation. Both service business owners, as well as academicians, will find this book of benefit.’
– Judy Siguaw, East Carolina University, US
Contents
Contents: Preface 1. The nature of business services 2. Orientation of business service enterprises: theoretical and terminological issues 3. Strategic dimension in innovation orientation 4. Dimension of organisational culture in innovation orientation 5. The human resources dimension in innovation orientation 6. Structural and process dimension in innovation orientation 7. Marketing dimension in innovation orientation 8. Technological dimension in the innovation orientation 9. Performance and innovation orientation measurement framework of business services research References Index
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