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International Business Strategy in Emerging Country Markets

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International Business Strategy in Emerging Country Markets

The Institutional Network Approach

9781847209603 Edward Elgar Publishing
Hans Jansson, Linnaeus University, Sweden
Publication Date: 2008 ISBN: 978 1 84720 960 3 Extent: 320 pp
This book will strongly appeal to postgraduate students, researchers and academics focussing on international business strategy. It will also equip managers and consultants with frameworks and tools to facilitate a deeper understanding of strategic issues.

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Critical Acclaim
Contents
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Hans Jansson shows how emerging country markets have become increasingly important arenas for the business activities of multinational corporations (MNCs). New key markets such as Asia and Eastern Europe are set to be the main areas for future expansion of most Western MNCs. However, these firms have experienced various strategic problems in these emerging markets, mainly regarding social responsibility and environmental issues, and relations with governments. This book explores business strategies in these markets and how the associated problems are resolved.

The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the ‘institutional network approach’ (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpoint into a comparative holistic perspective of international business strategy based on a broader societal approach.

This book will strongly appeal to postgraduate students, researchers and academics focussing on international business strategy. It will also equip managers and consultants with frameworks and tools to facilitate a deeper understanding of strategic issues.
Critical Acclaim
‘This is an exciting book, and full of refreshing ideas about the strategies of international firms in emerging markets. In particular, Professor Jansson ingeniously demonstrates how an appropriate matching of these strategies to the institutions and networks offered by the host countries can lead to an increase in the competitive advantages of the investing enterprises.’
– From the foreword by the late John H. Dunning CBE
Contents
Contents: Foreword by John H. Dunning Preface 1. Emerging Country Markets and International Business Strategy 2. The Institutional Network Approach 3. The International Business Strategy Model 4. Matching Strategy 5. How to Analyze and Interpret External Business Environments 6. Matching Strategy Towards Stakeholders 7. International Business Strategy Towards Government 8. Analyzing the Institutional Capital of the MNC 9. International Business Strategy Change Processes Appendix: The Institutional Theoretical Background of the Book Bibliography Index
eBook
$40.00
eISBN: 978 1 78100 836 2
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