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![Taking the Fear Out of Data Analysis]()
Taking the Fear Out of Data Analysis
Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...eBook:Find out more$37.60
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![Advanced Introduction to Pricing Strategy and Analytics]()
Advanced Introduction to Pricing Strategy and Analytics
Vithala R. Rao
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...eBook:Find out more$26.36
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![Elgar Encyclopedia of Services]()
Elgar Encyclopedia of Services
Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open A...eBook:Find out more$65.00
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![The Artisan Brand]()
The Artisan Brand
Edited by Jon Mulholland, Alessandra Ricci, Marta Massi
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international rang...eBook:Find out more$40.00
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re...eBook:Find out more$19.96
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![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more$65.00
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![Encyclopedia of Tourism Management and Marketing]()
Encyclopedia of Tourism Management and Marketing
Edited by Dimitrios Buhalis
The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol... -
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![Gendered Marketing]()
Gendered Marketing
Pauline Maclaran, Andreas Chatzidakis
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.eBook:Find out more$28.00
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![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more$65.00
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more$40.00
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![Handbook on the Tourist Experience]()
Handbook on the Tourist Experience
Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...eBook:Find out more$65.00
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more$40.00
