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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...eBook:Find out more$40.00
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![A Research Agenda for Sales]()
A Research Agenda for Sales
Edited by Fernando Jaramillo, Jay P. Mulki
‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...eBook:Find out more$40.00
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![Religion and Consumer Behaviour in Developing Nations]()
Religion and Consumer Behaviour in Developing Nations
Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
‘This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers’ decisions, along with understanding the role of digital enhancements from a developing nation’s...eBook:Find out more$40.00
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![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...eBook:Find out more$40.00
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...eBook:Find out more$40.00
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![Retail and Channel Marketing]()
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$39.96
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
