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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
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![Family Business Case Studies Across the World]()
Family Business Case Studies Across the World
Edited by Jeremy Cheng, Luis Díaz-Matajira, Nupur P. Bang, Rodrigo Basco, Andrea Calabrò, Albert E. James, Georges Samara
‘This very impressive volume contains extraordinarily useful case studies that address key challenges that face family businesses today. The authors generously share their academic expertise and blend it with up to date stories based on ...eBook:Find out more$40.00
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![A Research Agenda for Sport Management]()
A Research Agenda for Sport Management
Edited by David Shilbury
‘Sport management scholars and practitioners can be proud of the growth and refinement of the field over the past 40 years. Renowned scholar David Shilbury and his contributors have effectively chronicled our exciting journey, and outlin...eBook:Find out more$40.00
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![Handbook on Digital Business Ecosystems]()
Handbook on Digital Business Ecosystems
Edited by Sabine Baumann
‘Digital business ecosystems revolutionize the practice and theory of value creation in manufacturing, services and supply chains. This Handbook is a very timely and comprehensively designed source of an utmost importance. It comprises b...eBook:Find out more$65.00
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing SubcategorieseBook:Find out more$65.00
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![Salvaging Corporate Sustainability]()
Salvaging Corporate Sustainability
Michael L. Barnett, Irene Henriques, Bryan W. Husted
‘This book casts a much needed critical eye on the mantra of the win-win scenario, the idea that business can do well economically by doing good for society and the environment. The reality is far more complex and, as the authors rightly...eBook:Find out more$40.00
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![Handbook on the Business of Sustainability]()
Handbook on the Business of Sustainability
Edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, Paul Tracey
‘Sustainability in business is complex because of the interdependencies and interconnectedness to other elements of the firm’s core business. The Handbook on the Business of Sustainability is a compilation of chapters that constitute a “...eBook:Find out more$65.00
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![Research Handbook on Strategic Entrepreneurship]()
Research Handbook on Strategic Entrepreneurship
Edited by Vishal K. Gupta, A. B. Goktan, Galina V. Shirokova, Amit Karna
‘The intersection of strategy and entrepreneurship in the form of strategic entrepreneurship is one of today’s most important and interesting research areas. Gupta, Shirokova, Karna, and Goktan have assembled a far-reaching and eclectic ...eBook:Find out more$65.00
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![Effectuation]()
Effectuation
Saras D. Sarasvathy
Praise for the first edition ‘The concept of effectuation is as subtle as it is profound. On the one hand, it challenges long held beliefs about the nature of cause and effect in social science. On the other hand, it generates a host of...eBook:Find out more$36.00
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![Encyclopedia of Sport Management]()
Encyclopedia of Sport Management
Edited by Paul M. Pedersen
‘With over 300 topics covered, written by some of the best scholars in the world, the Encyclopedia of Sport Management is the most comprehensive and up to date collection of information relevant to our field. I am particularly impressed ...eBook:Find out more$65.00
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![Handbook of Sustainability-Driven Business Strategies in Practice]()
Handbook of Sustainability-Driven Business Strategies in Practice
Edited by Stefan Markovic, Cristina Sancha, Adam Lindgreen
‘Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection o...eBook:Find out more$65.00
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![Research Handbook on Nonprofit Governance]()
Research Handbook on Nonprofit Governance
Edited by Gemma Donnelly-Cox, Michael Meyer, Filip Wijkström
‘The Research Handbook examines nonprofit governance at multiple levels from the organisational to the societal, using a wide variety of theoretical perspectives. It contains chapters by many of the leading researchers in the field. It i...eBook:Find out more$65.00
