Societal Entrepreneurship
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Societal Entrepreneurship

Positioning, Penetrating, Promoting

9781781006320 Edward Elgar Publishing
Edited by Karin Berglund, Associate Professor and Centre Director, Stockholm School of Entrepreneurship, Stockholm University, Sweden, Bengt Johannisson, Professor Emeritus, Linnaeus University, Sweden and Birgitta Schwartz, Associate Professor, Stockholm University, Sweden
Publication Date: January 2013 ISBN: 978 1 78100 632 0 Extent: 304 pp
Stating the importance of both the local and the broader societal context, the book reports close-up studies from a variety of social ventures. Generic themes include positioning societal entrepreneurship against other images of collective entrepreneurship, critically penetrating its assumptions and practices and proposing ways of promoting societal entrepreneurship more widely.

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Entrepreneurship generally is about creative organizing but with social enterprising this is especially so. Most social ventures cross the boundaries between the private, the public and the non-profit/voluntary sectors. This broad involvement of actors and intertwining of sectors makes the label ‘societal’ entrepreneurship appropriate.

Stating the importance of both the local and the broader societal context, the book reports close-up studies from a variety of social ventures. Generic themes include positioning societal entrepreneurship against other images of collective entrepreneurship, critically penetrating its assumptions and practices and proposing ways of promoting societal entrepreneurship more widely.

Providing a new conceptual framework and research methodology, this compendium will prove insightful for academic scholars. The basic concepts and illustrative cases/stories will also appeal to students and reflective practitioners.
Contributors
Contributors: L. Andersson, K. Berglund, C.A. Holmgren, B. Johannisson, A.W. Johansson, E. Rosell, B. Schwartz, E. Sundin, M. Tillmar
Contents
Contents:

Preface

1. Introduction: In the Beginning was Societal Entrepreneurship
Karin Berglund and Bengt Johannisson

PART I: POSITIONING SOCIETAL ENTREPRENEURING AS A SECTOR-SPANNING PHENOMENON
2. Sectorial Intertwining at the Grass Root Level
Malin Tillmar

3. Tracking the Everyday Practices of Societal Entrepreneuring
Bengt Johannisson

4. Narrating Astrid Lindgren’s World as Societal Entrepreneurship
Bengt Johannisson and Elisabeth Sundin

PART II: PENETRATING SOCIETAL ENTREPRENEURSHIP: DARK AND BRIGHT SIDES
5. Small Business Promotion and Intermediating as Societal Entrepreneurship
Lena Andersson and Anders W. Johansson

6. Societal Entrepreneurship Contextualized: The Dark and Bright Sides of Fair Trade
Birgitta Schwartz

7. Dark and Bright Effects of a Polarized Entrepreneurship Discourse . . . and the Prospects of Transformation
Karin Berglund and Anders W. Johansson

PART III: PROMOTING SOCIETAL ENTREPRENEURSHIP – AN EDUCATIONAL PERSPECTIVE
8. Friends, Feelings, and Fantasy: The Entrepreneurial Approach as Conceptualized by Preschool Teachers
Karin Berglund

9. Translating Entrepreneurship into the Education Setting – a Case of Societal Entrepreneurship
Carina A. Holmgren

10. Academic and Non-academic Education for Societal Entrepreneurship
Anders W. Johansson and Erik Rosell

11. Conclusions
Karin Berglund, Bengt Johannisson and Birgitta Schwartz

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