Strategy and Competitiveness in Latin American Markets
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Strategy and Competitiveness in Latin American Markets

The Sustainability Frontier

9781784711412 Edward Elgar Publishing
Edited by Urs P. Jäger, Associate Professor, INCAE Business School, Costa Rica and Vijay Sathe, C.S. & D.J. Davidson Professor of Management, Claremont Graduate University, US
Publication Date: February 2015 ISBN: 978 1 78471 141 2 Extent: 352 pp
Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires tradeoffs or not. Through its exploration of a variety of sustainability challenges and opportunities, along with various sustainability models, the authors show how the sustainability frontier can be expanded through disruptive innovation, the building of new skills and by other means to secure no-trade off solutions.

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Critical Acclaim
Contributors
Contents
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Using a combination of thorough research and practical examples, Strategy and Competitiveness in Latin American Markets explains how the concept of the sustainability frontier that the book develops resolves the long-running debate on whether sustainability requires trade-offs or not.

Through its exploration of a variety of sustainability challenges and opportunities, along with various sustainability models, the authors show how the sustainability frontier can be expanded through disruptive innovation, the building of new skills and by other means to secure ‘no trade-off’ solutions.

Experts in the field of sustainability in Latin America, researchers in the field of management, students of business administration and managers of companies operating in emerging countries will all find this book to be both useful and engaging.
Critical Acclaim
‘The search for ways of doing business that are the best for the world is the issue of our time. Add-on CSR is a last-Generation logic that has no value for the now-Generation let alone the next-Generation. This book is a clarion call to the kind of action that both matters and is the landscape of business success in our time.’
– Mark Drewell, CEO, The Globally Responsible Leadership Initiative and co-author of Management Education for the World.

‘Latin America has received too little world attention for the contributions its companies and governments are making for creating a sustainable world. This wonderful book will correct this problem. The book also makes a major conceptual contribution through its platform idea of the sustainability frontier.’
– Robert G. Eccles, Harvard Business School, co-author of One Report, and Founding Chairman, Sustainability Accounting Standards Board

‘Corporations in Latin America are facing, more than ever, the demands to put civil society and the natural environment into their business models. This book provides solid frameworks and plenty of real-world examples to help them deal with the challenge.’
– Alfredo Enrione, The PwC Endowed Chair of Corporate Governance at ESE Business School, Universidad de los Andes, Chile

‘In the shadow of the Asian economic miracle, the social change in and economic growth of Latin America have often been overlooked, or even ignored. This book takes the Latin American perspective and provides us with deep and rich insights on how sustainability can be integrated into business strategy.’
– Günter Müller-Stewens, University of St. Gallen, Switzerland

‘This book is very timely, since corporations require a deeper understanding and new approaches to the challenges and opportunities posed by the concept of sustainability.’
– Roberto L. Artavia, Chairman, INCAE Business School and Chairman of Viva Trust

Additional quotes:

‘The book provides clear-cut concepts, deals with tough questions, and never offers simplistic answers.’
– From the Foreword by Stephan Schmidheiny, Founder, World Business Council for Sustainable Development, co-author of Changing Course, and creator of the term eco-efficiency.

‘This book provides the analytical lenses, tools, and cases to chart the course to a sustainable future, starting in Latin America.’
– From the Foreword by Stuart L. Hart, Grossman Endowed Chair in Sustainable Business, University of Vermont Business School, and author of Capitalism at the Crossroads.
Contributors
Contributors: F. Angele, E.R. Brenes, A.R. Camacho, F.C. Cañeque, L. Ciravegna, S.L. Hart, J. Ickis, U. Jäger, M. Kramer, C. Laszlo, M. Löffler, A.M. Majano, C. Martinez, F. Pérez-Pineda, A.M. Prado, V. Sathe, D. Smith, R.P. Sroufe, Jr., M. Tuil, V. Umaña, P. Veling, K.L. Whittingham, D.R. Young



Contents
Contents:

Foreword
Stuart L. Hart

Foreword
Stephan Schmidheiny

PART I: INTRODUCTION
1. Sustainability for Strategy
Vijay Sathe and Urs Jäger

2. The Sustainability Frontier
Dennis R. Young

3. Sustainability in Latin America
Fernando Casado Cañeque

PART II: SUSTAINABILITY CHALLENGES AND OPPORTUNITIES
INTRODUCTION TO PART II
4. Natural Resources
Ana María Majano and Felipe Pérez-Pineda

5. Base of the Pyramid
Fernando Casado Cañeque

6. Informal Economy
Keith L. Whittingham

7. Financial Markets
Arnoldo R. Camacho

8. Strategy Development
Esteban R. Brenes

9. Governance and Structure
John Ickis and Andrea M. Prado

Conclusion To Part II: The Challenges and Opportunities for Achieving Viability, Legitimacy and Competitiveness
Urs Jäger and Vijay Sathe

PART III: SUSTAINABILITY MODELS
INTRODUCTION TO PART III
10. No Trade-Off
Chris Laszlo

11. Shared Value
Dane Smith and Mark Kramer

12. Shared Value Clusters
Luciano Ciravegna

13. Sustainable Supply Chains
Robert P. Sroufe, Jr.

14. Social Business
Martin Löffler

Conclusion to Part III: Sustainability Models for Achieving Viability, Legitimacy and Competitiveness
Vijay Sathe and Urs Jäger

Conclusion: How Latin American Companies can Improve their Triple Bottom Line Performance
Vijay Sathe and Urs Jäger

Appendix 1: Illustrative Cases
Florine Angele, Urs Jäger, Michaël Tuil, Vladimir Umaña and Pepijn Veling

Appendix 2: An Analysis of the Triple Bottom Line Performance of 21 Latin American Countries from 1990-2010
Felipe Pérez-Pineda and Carlos Martinez

Bibliography

Index


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