Paperback

The Global Challenge

Managing People Across Borders

4th edition

9781035300730 Edward Elgar Publishing
Vladimir Pucik, Visiting Emeritus Professor, International Business Group, Aalto University School of Business, Ingmar Björkman, Rector, Hanken School of Economics, Finland, Paul Evans, The Shell Chaired Professor of Human Resources and Organizational Development, Emeritus, Organizational Behavior Area, INSEAD, Fontainebleau, France and Günter K. Stahl, Chair and Professor of International Management, Head of Institute of Global Business and Sustainability; Director, Center for Sustainability Transformation and Responsibility (STaR), Vienna University of Economics and Business, Austria
Publication Date: February 2023 ISBN: 978 1 03530 073 0 Extent: c 576 pp
In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing today’s multinational firms. Taking account of contemporary business challenges of digitalization, inclusion, and sustainability, The Global Challenge explores how international strategies are executed through people management.

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In this extensively revised fourth edition textbook, authors Vladimir Pucik, Ingmar Björkman, Paul Evans and Günter Stahl take a people management and organizational perspective on the complex issues involved in successfully managing today’s multinational firms. Taking account of contemporary business challenges of digitalization, inclusion, and sustainability, The Global Challenge explores how international strategies are executed through people management.

Key Features:
• Practical examples from leading and emerging multinational firms from around the world
• Connected yet self-contained chapters to be used as teaching material in courses and programs
• Critical insights provided by a team of scholars with extensive teaching, research, and consulting experience worldwide
• Focus on topical issues such as mechanisms of cross-border control and coordination, virtual work and collaboration, diversity and inclusion, management of knowledge and innovation, and the role of people management in tackling societal problems and global sustainability challenges

Balancing thoroughly updated case studies with the latest academic research, this cutting-edge fourth edition textbook will be an invaluable resource for students enrolled in MBA, EMBA, and Master’s programs worldwide. Executives, managers, and HR professionals in multinational companies will also benefit from its examination of challenges and contradictions that firms confront when operating across borders.
Critical Acclaim
‘At a time when globalization seems at a crossroads, The Global Challenge provides a timely and comprehensive analysis of leaders’ multifaceted organizational and people management responsibilities as they navigate, shape—and adapt to—an ever changing political, economic, and social landscape. Packed with a wealth of corporate examples and cases across many industries and countries, this book is a must-read for students, educators, corporate decision-makers, and global professionals more broadly, aiming to understand the workings and talent challenges of global organizations.’
– Sebastian Reiche, IESE Business School, Spain

‘The most successful global companies are the ones that get the best out of their people. But the challenges in doing this have never been more acute. This new edition of The Global Challenge provides you with a detailed guide to hiring, enabling and motivating a diverse workforce from around the world. Packed with up-to-date case studies of old-world and new-world companies, it provides you with a strong theoretical background on managing people across borders as well as useful practical advice.’
– Julian Birkinshaw, London Business School, UK

‘The authors have done a stellar job in presenting the complexities and challenges posed in managing across countries and within countries in the 21st century. Useful reading for all who seek to better understand these dynamics and processes to heighten organizational performance.’
– Rosalie Tung, Simon Fraser University, Canada

‘The authors of The Global Challenge are amongst the great names of international business and international human resource management scholars. The book reflects their close and frequent contact with leading international businesses and addresses the issues that such businesses face, including examples and exercises drawn from life. A great combination of academic analysis and practical reality.’
– Chris Brewster, Henley Business School, UK
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