The Rise to Market Leadership


The Rise to Market Leadership

New Leading Firms from Emerging Countries

9781783476787 Edward Elgar Publishing
Edited by Franco Malerba, Professor of Applied Economics, Department of Management and Technology and President of ICRIOS, Bocconi University, Milan, Italy, Sunil Mani, Director and Professor, Centre for Development Studies, Trivandrum, Kerala, India and Pamela Adams, Associate Professor of Management, The Stillman School of Business, Seton Hall University, South Orange, NJ, US
Publication Date: 2017 ISBN: 978 1 78347 678 7 Extent: 240 pp
In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.

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In recent years many new international market leaders from the BRICS countries have emerged in diverse manufacturing and service industries. How did these new leaders emerge and become key players in their respective industries? What factors contributed to their success and enabled them to become market leaders? This new study answers these important questions with evidence presented from case studies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.

A common framework of analysis is followed throughout the volume allowing readers to compare and contrast the cases examined. This framework brings together factors at the firm, country and sectoral levels to explain the rise to leadership of these firms. The book highlights the importance of vibrant entrepreneurship and demonstrates that being local and having an ability to learn and build capabilities based on local knowledge have been major drivers of market success. Yet it also shows how such firm-level factors have been complemented by the role of both national and sectoral systems of innovation.

This book offers an integrated framework for the study of innovation and the rise of market leaders as well as original case studies from important emerging economies. It will appeal to students, scholars, researchers and policy-makers interested in economic development and catch-up, entrepreneurship, innovation management and evolutionary economics.
Contributors: P. Adams, B.C. Araújo, W. Bai, L.R. Cavalcante, X. Chen, R.A. Filgueiras de Sousa, B. Guo, Q. Li, A. Madhavan, F. Malerba, S. Mani, H. Song


1. Introduction
Franco Malerba, Sunil Mani and Pamela Adams

2. The Rise to Market Leadership of a Chinese Automotive Firm: The Case of Geely
Bin Guo, Qiang Li, Xiaoling Chen

3. The Leading Chinese firms in the biopharmaceutical industry
Song Hong and Wensong Bai

4. Leadership in the automobile industry: the case of India’s Tata Motors
Sunil Mani

5. Market Leadership in India’s Pharmaceutical Industry: The Case of Cipla Limited
Sunil Mani

6. To Market Leadership – The Evolutionary Journey of Hindustan Computers Limited
Arun Madhavan

7. Market Leadership in the Brazilian Automotive Industry: The Case of Marcopolo
Luiz Ricardo Cavalcante and Bruno César Araújo

8. Market leadership in Brazil’s ICT sector: the cases of Totvs and Positivo
Bruno César Araújo and Rodrigo Abdalla Filgueiras de Sousa

9. Conclusions: The rise to market leadership: a dynamic interplay between firms and innovation systems
Pamela Adams, Franco Malerba and Sunil Mani


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