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Women’s Entrepreneurship and Culture
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Women’s Entrepreneurship and Culture

Socio-cultural Context, Traditional Family Roles and Self-determination

9781789905038 Edward Elgar Publishing
Edited by Ulrike Guelich, Assistant Professor, GEM (Global Entrepreneurship Monitor) Thailand Team Leader, Bangkok University School of Entrepreneurship and Management, Thailand, Amanda Bullough, Associate Professor, Management and Global Leadership; Co-Founder and Research Director, Women’s Leadership Initiative; Principal Co-investigator, GLOBE Project: GLOBE 2020; University of Delaware, Tatiana S. Manolova, Professor of Management, Bentley University and Leon Schjoedt, Visiting Research Scholar, Babson College, US
Publication Date: 2021 ISBN: 978 1 78990 503 8 Extent: 256 pp
Women’s entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women’s entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox.

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Women’s entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women’s entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox.

As women-entrepreneurs circumvent challenges and obstacles, they also ameliorate the cultural context for future women entrepreneurs. In this book, studies covering 40 countries document how culture affects women’s entrepreneurship, and how women’s entrepreneurship, in turn, shapes the cultural milieu. The work is organized into three main themes: (1) the socio-cultural context for women’s entrepreneurship; (2) women’s entrepreneurship as emancipation from traditional family roles; and (3) government policies and programs and self-determination in women’s entrepreneurship.

This illuminating and inspiring book offers valuable insights for students of women’s entrepreneurship, practicing entrepreneurs, and public policy makers interested in promoting women’s entrepreneurship in different cultural contexts around the world.
Critical Acclaim
‘For the first time, the idea of dynamic interaction between women’s entrepreneurship and socio-cultural context is considered from the perspectives of family roles and self-determination across a variety of countries. Not only does this volume highlight how culture affects women’s entrepreneurship, but also it explores how women’s entrepreneurship influences cultural context. A well edited and interesting collection of chapters!’
– Candida G. Brush, Babson College, US

‘My colleagues Ulrike Guelich, Amanda Bullough, Tatiana Manolova and Leon Schjoedt, leading scholars on women entrepreneurship topics, edit this volume that provides rich content about the relevance of the socio-cultural dynamics that shape any kind of entrepreneurial endeavor led by women. With a collection of conceptual and empirical perspectives from cases around the world, this book enhances and brings to life the research agenda for women in entrepreneurship.’
– José Ernesto Amorós, Tecnológico de Monterrey, Mexico

‘This volume takes an incisive step forward in building a generalizable theory on women’s entrepreneurship and culture. It extends growing scholarship on women’s entrepreneurship in developed economies, with understanding of the impact of socio-cultural norms on women entrepreneurs in emerging and developing countries and regions including Bangladesh, China, India, Ethiopia, South Africa and the MENA region, as well as provides 20-country comparative analysis. A must-read for anyone including policymakers interested in female entrepreneurship and others with wider interest in entrepreneurship, self-determination and economic development.’
– Anne de Bruin, Massey University, New Zealand
Contributors
Contributors: U.A. Agarwal, P.K. Ahmed, Z. Arasti, W.C. Au, M. Augusto, J. Banu, R. Baral, B.L. Bastian, A. Bullough, R. Frank, U. Guelich, S. Hill, B.N. Irene, N.C. Jurik, B. Mandawa-Bray, T.S. Manolova, M. Markowska, B.D. Metcalf, W.K. Murithi, S. Nourin, M. Rastogi, L. Sadeghi, M. Saeedian, L. Schjoedt, T. Tesfaye Abebe, P. Torres, D. Zhang








Contents
Contents:

1 Introduction to women’s entrepreneurship and culture:
socio-cultural dynamics, role-influenced behaviors and
constraint negotiation 1
Ulrike Guelich, Amanda Bullough, Tatiana S. Manolova
and Leon Schjoedt

PART I THE EFFECTS OF A SOCIETY’S CULTURE
ON THE EMBEDDEDNESS OF WOMEN’S
ENTREPRENEURSHIP
2 Gender, culture and entrepreneurship in the Middle East
and North Africa (MENA) 20
Bettina Lynda Bastian, Stephen Hill and Beverly Dawn Metcalfe
3 The unfolding process of women’s entrepreneurship in
a patriarchal society: an exploration of Bangladeshi women
entrepreneurs’ experiences 47
Wee Chan Au, Sabrina Nourin and Pervaiz K. Ahmed
4 The influence of institutional and in-group collectivism on
women’s entrepreneurship 68
Pedro Torres and Mário Augusto

PART II WOMEN’S EMANCIPATION FROM
TRADITIONAL FAMILY ROLES
5 You are well-educated, so why do you want to start
a venture? Cultural norms of women’s entrepreneurship in
Ethiopia 88
Magdalena Markowska and Tigist Tesfaye Abebe
6 From empowerment to emancipation: women’s
entrepreneurship cooking up a stir in South Africa 109
Bridget N. Irene, William K. Murithi, Regina Frank and
Bernadette Mandawa-Bray
7 Role of socio-cultural factors in shaping entrepreneurial
decision and behavior: an Indian perspective 140
Jasmine Banu, Rupashree Baral, Upasna A. Agarwal and
Mansi Rastogi

PART III CULTURE AND SELF-DETERMINATION IN
WOMEN’S ENTREPRENEURSHIP
8 Mobilising “she power”: Chinese women entrepreneurs
negotiating cultural and neoliberal contexts 174
Dongling Zhang and Nancy C. Jurik
9 Women in copreneurial businesses in the socio-cultural
context of Iran 196
Zahra Arasti, Laleh Sadeghi and Maryam Saeedian

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