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Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so—ultimately—in their success.
1. Changing the world . . . One idea at a time 2. Cognitive Foundations of Entrepreneurship 3. Their Nature, Discovery, and Creation 4. Feasibility Analysis . . . Look Before You Leap: What Entrepreneurs Need to Know Before They Begin 5. Transforming Ideas into Reality: Careful Planning . . . and Improvising 6. Assembling Key Resources I: Obtaining, Managing, and Using Financial Assets 7. Assembling Key Resources II: Building a Strong Founding Team, Developing Social Networks, and Obtaining Expert Advice 8. Entrepreneurs: Their Central Role and What They Need to Succeed 9. Legal Aspects of Entrepreneurship: Protecting Your Ideas 10. Strategies for Attaining Growth and Ensuring Long-Term Success 11. Endings . . . Happy or Sad: When and How Entrepreneurs Leave Their Companies 12. Emerging Trends in Entrepreneurship Index
PUBLICATION DATE: 2018
EXTENT: c 384pp
HB ISBN: 9781788115889
HB PRICE: £100.00/$160.00
PB ISBN: 9781788115902
PB PRICE: £29.95/$65.00
eBOOK AVAILABILITY: Lix, Kobo, Kortext, VitalSource, eBooks.com
The supplementary materials for this title can be found below:
You can request an inspection copy by selecting 'Request print inspection copy' on the right side of the Essentials of Entrepreneurship, Second Edition main book page.